About me
As a seasoned brand strategist, storyteller, and communications expert, Lee and her team don’t just offer words; they bring transformative power to your messaging.
Driven by her keen intuition and innate business and marketing acumen, Lee is the driving force behind crafting brands that resonate and command attention. It all starts with alignment and strategy as the foundation. With this approach, tactics seamlessly translate into the genuine expression of your unique selling points, making you not only stand out but also reach the audience ready to embrace your services and products, all while significantly reducing costs. Why? Because when you align with your distinctive brand narrative and strategically distinguish yourself, you not only grow but also leave a more profound impact on the world. Your journey becomes a path of purpose and profitability.
What do you do and why do you do it?
When women leaders use messaging that confuses their team and their prospects, they lose. And without a solid brand strategy, they end up wasting time, money, and resources, affecting their influence both inside and outside the company.
I believe we all have a unique and distinct story that is worth sharing. As we usher in the age of Conscious Business, companies, brands who understand the story they have to tell so that the customer relates instantly to them and wants to know more, will win in this overstaurated marketplace.
With my Soul Story Creative strategy-first approach to marketing, my team and I help growth companies gain momentum in their next chapter and generate real results. Beginning with building a clear, cohesive, and consistent brand story. With the Soul Story Brand proven process, I help organizations create content more efficiently, improve and maintain brand consistency, and be nimble in responding to market changes.
They become known, strategically stand out, grow, and make a bigger impact in the world.
What changed for you after age 50?
Everything. My 27 year marriage ended, and my quest for sovereignty began.
What would you tell the 20 or 30-year-old YOU?
God is your Source and All your needs are abundantly met.
What do you think you’ll tell yourself in retrospect at the end of your life?
Well done Lee! You had a lot to overcome and you did it!
What impact do you think increased visibility can have on your business?
Increased visibility allows me to reach more people who need more help. I love to bring more connection, ease, and peace to people. There’s so much to share and learn from others and increased visibility allows for more opportunities for this and collaboration.
Who or what inspires you and why?
Nature inspires me – It heals me and grounds me. It answers all my questions and connects me to Source and to my inner knowing. I follow a Shamanic path because I get to journey and travel to other places to get my answers. I’ve discovered that we are so much more powerful than we realize.
We all get to step into that now and change the world. The world needs all of us and our unique designs, our hearts, and the way we see the world.
We mustn’t be afraid of all that is being asked of you. It’s not your parents’ or grandparents’ world. We are pioneers and are blazing a new way, a new world. It is up to us to do our part. Step up to the truth of who you are and what you came here to do. This is our life, and it ain’t no dress rehearsal-it’s showtime!
Something else I’d like to share
I believe that the path to authentic marketing is through transformative processes in connecting to your purpose and then designing the assets you need. Alignment before building.
I’m in the messy middle of creating a new version of my life and my business. Some days it feels like a lot, but I’m excited and leaning in to a fresh start to a mysterious future!
My new tagline: “We don’t tell you who to be. We show the world who you are.” It gives me chills… how about you?
