ABOUT US

WHY WE WORK WITH AUTHORS AND SPEAKERS

 

THE ONLINE WORLD IS NOISY

Trying to stand out online is frustrating and keeping up with all of the changes is challenging

EMAIL LOG JAMS ARE REAL

Vying for the top spot in the sea of email in a journalist’s inbox can feel like an impossible feat

YOU'RE THE BEST KEPT SECRET

You are doing incredible work and yet you are not on the map

WHAT IF…

  • Instead of feeling overwhelmed and frustrated, you had creative marketing assets that were easy to share and spoke directly to the people you want to connect with?
  • The story and all the details about your brand story were featured in a video or a beautifully designed kit that was created in Canva so it’s not only easy to share but easy to update?
  • It was easier to delegate pitching the media, podcasts, or speaking gigs because everything they need is in one place?

We understand that being visible is hard and authors and speakers must be visible to connect with the right audiences, to help people with their share the stories of the work they do and the impact they make in the world.

This is exactly why we have distilled years of expertise and created Visibility Packages for Authors and Speakers.  

    MEET CRAVOTTA MEDIA GROUP

    OUR APPROACH

    WE BELIEVE IN SHOWING WHO YOU ARE ONLINE AND OFFLINE

    We bring simplicity and a direct and honest approach to our methodology and client projects. My style of strategic guidance always includes my full heart, my innovative brain, a smattering of humor and New York grit.

    This mix is greatly appreciated by our select roster of clients. They often come to us through referrals and a bit frustrated from going through one too many rounds of bright shiny internet BS. 

    For years my focus was on creating strategy, building customized online platforms that serve as a stage for our clients with a primary focus of listening, building relationships, and finding the right audiences, and opportunities. 

    One thing that has become increasingly apparent is that clients did not have the assets they needed to really stand out. We jumped in and created what was needed, but it was always a scramble.

    I found myself in that rare space between projects and had the space to think about the future of my own business. Ideas started bubbling and I began to play with the idea of created something new, something that was very much needed, and FUN!

    I love being creative and helping clients pull all of the parts of their life together to tell their stories and design the various assets needed to make it easy to tell that story.

    If you are an author or speaker, I have a question… Are your assets covered?

    MEET DONNA AND THE TEAM

    stories matter

    People connect with stories. It’s what inspires curiosity and engagement. And leads to a different version of sales and impact.

    We love to help authors and speakers share their stories.

    Donna Cravotta

    Donna Cravotta | Speaker

    ABOUT DONNA 

    Born in Brooklyn, I’m a true New Yorker.

    After over 25 years in the corporate world working in global law firms, principally at Shearman & Sterling, I found that my priorities had shifted. Commuting and long hours away from home were no longer an option. So this single mom bought a domain name, built a bad website and took a leap of faith. I walked away from the “safe” career and launched my first business in 2006 to help small businesses navigate the online world.

    For the first year or so I tried various things, none were really a fit. Then social media came on the scene and I quickly realized the power and potential. I fell in love and never looked back.

    One of my clients asked me to take on her PR. At the time, she was investing $5,000 per month with a PR firm who landed great print media—she was in prestigious magazines and won beauty awards for her boutique line of luxury hand cream—but she sold nothing.

    We took on the challenge and brought a fresh approach, we engaged on social media with her target market and existing customers. We connected with small industry blogs for reviews, contests and interviews. To our surprise, in under a year, she hit over $100,000 in sales with a very limited budget. More importantly, she was noticed by the right people… her product line was acquired by a major vendor and she has been featured on HSN 12 times, selling out twice.

    This was my chocolate/peanut butter moment. I realized the power of creating a marketing mix and knew I needed to help other small businesses realize their potential through the system we built together. So I did just that.

    I LOVE what I do, the aspect of my work that gets my adrenaline going is when a client truly understands that the power of social media, and being active online is not a hack or a tactic, but rather the ability to listen to what your audience is asking for and joining them in conversation… This is when extraordinary opportunities simply show up. The possibilities are endless…

    ABOUT THE TEAM

    I’m a big fan of collaboration over competition and the culture of my little business has always been centered around sharing what I know and supporting others… many of my friends, clients, and colleagues are of the same mindset so I actively partner with amazing entrepreneurs to share our knowledge, connections, communities to grow intentionally and collectively.

    The team is mostly me and I bring on these trusted partners when needed. We all work virtually, collaboratively, and creatively.

    LEARN MORE ABOUT OUR SERVICES EXCLUSIVELY FOR AUTHORS AND SPEAKERS

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