WHY WE WORK WITH AUTHORS, SPEAKERS & EXPERTS

WHAT IF…

• Instead of feeling overwhelmed and frustrated, you were able t cut through the noise and connect with the people and organizations you want to meet?
• It was easy to repurpose content you already have and craft it into your business story. The one that speaks to the heart of your perfect audience?
• The overwhelm of artificial intelligence crashing into your world was tamed?
• What if all of this came with a community of people that become your go-to business besties?

We understand that being visible is hard, and authors, speakers, and experts must be visible to connect with the right audiences and to help people share the stories of the work they do and the impact they make.

This is exactly why we have distilled years of expertise and created three different offerings to help: BeVisible.Club, Mix Tape Reels & Media Kits, and The Real 50 over 50 Visibility Project.

WE BELIEVE IN SHOWING WHO YOU ARE ONLINE AND OFFLINE

We bring simplicity and a direct and honest approach to our methodology and client projects. My style of strategic guidance always includes my full heart, my innovative brain, a smattering of humor and New York grit.

This mix is greatly appreciated by our select roster of clients. They often come to us through referrals and a bit frustrated from going through one too many rounds of bright shiny internet BS.

As the online world becomes more crowded and distracting, we need to be more creative about what we share and more aware of who we want to connect with.

Sharing stories is the way to do this.

Surprisingly, prolific content creators are often challenged to share their own stories. We help them gather all of the parts and pull them together into engaging marketing assets that are easy to share and repurpose too.

If you are an author, speaker, or expert, I have a question… Are you sharing your story?

Born in Brooklyn, I’m a true New Yorker.

After more than 25 years working in global law firms, I fired myself in 2006, started my first business, and never looked back. I took what I needed, left what I didn’t behind, and built a small, unique, intentional unagency. 

For years, we helped micro to mid-sized businesses create a customized online platform that matters with the primary focus on listening first, building relationships, and finding the right audiences and opportunities.

After a health issue and sending my son off to college during a pandemic, it was time to reassess. I was seeking a simpler business model that would afford me more time to enjoy this next stage of life. 

During this introspective time, I listened and learned what small business owners needed. I saw a recurring theme. They had gaps in their own stories and left out parts of the journey that got them to where they are today. This gap created a disconnect in their work and in their marketing. 

So I flipped my own story and now focus on guiding clients as they pull together all of the parts to their stories and mix tried and true strategies with new technology to be visible to their perfect audiences. 

I took what I learned and created a new way to serve my perfect audience—mission-led authors, speakers, and experts. Including the Mix Tape-brand story video reels, the BeVisible.club learning and exploration community, and The Real 50 over 50, a visibility project featuring 50+ women who are quietly making a difference.

My clients have shared that seeing their story through a new lens is empowering, and they feel prepared to be visible in an entirely new way.  

By offering streamlined services, I was also able to scale down the team. Luckily, I know quite a few talented college students, and they now work in my business, helping with video and audio editing, content creation, and managing the client experience. It’s been a delight working with them and creating a flexible opportunity for them to put their skills to work in the real world as they learn and grow.

Stay tuned. Cravotta Media Group has more on the way!

I’m a big fan of collaboration over competition and the culture of my little business has always been centered around sharing what I know and supporting others… many of my friends, clients, and colleagues are of the same mindset so I actively partner with amazing entrepreneurs to share our knowledge, connections, communities to grow intentionally and collectively.

The team is mostly me, and I bring on these trusted partners when needed or if you need a service we do not provide I’m happy to connect you to my trusted referral partners.