DONNA’S BIOGRAPHY

Long Bio

Donna Cravotta, CEO and Founder of Cravotta Media Group, is the creator of BeVisible.club, a mastermind community, and The Real 50 over 50: The Wisdom Revolution, a visibility project that showcases interviews and panels with over 100 remarkable 50+ women.

With decades of experience in PR, marketing strategy, and online platform development, Donna identified a common issue among her clients: gaps in their stories that created gaps in their communications.

Determined to help authors, speakers, and small businesses, she spent two years re-evaluating her 40-year career, listening to small businesses’ needs, and redesigning her approach.

Today, Donna helps clients reconnect to their stories, blending proven strategies with innovative technology to find and engage their perfect audiences. Her clients find it empowering to see through a new lens and are poised for growth as they step into their purpose and become intentionally visible.

Short Bio (Podcast Introduction)

Donna Cravotta is the CEO and Founder of Cravotta Media Group and the creator of BeVisible.club mastermind, and The Real 50 over 50: The Wisdom Revolution, a visibility project featuring 100+ women over the age of 50 who are quietly, or not so quietly, making a difference.

After 40 years of work, she redesigned her business to help authors, speakers, and small business owners combine all of the parts of their stories and mix tried-and-true strategies with new technology to be visible and connect with their perfect audiences.

SPEAKING / INTERVIEW TOPICS

Intentionally Visible: Small But Mighty

Talk/Workshop/Interview

In this presentation, we’ll discuss why a small and intentional audience can set you up for success.

When we try to talk to everyone, we speak to no one.

For authors, speakers, and small or solo businesses, the pressure is on to amass a large following, but who is following you? In most cases, it’s a lot of accounts that you would never want to engage with.

Instead, imagine that you have a small but mighty following: people who open your emails and hit reply, friends, colleagues, and clients who share your social media posts with people they know, and the media who love what you’re saying.

This is all possible and easier than you think. Or at least less work…

What you’ll learn:

• Listening Strategies to Find and Connect with Your Perfect Audience
• How to Look Under the Surface Online to Figure Out What Your Perfect Audience Care About and Values
• Understanding How Commenting IS a Strategy
• Research is Your Friend

Combined Intelligence: AI + YOU

Talk/Workshop/Interview

Everyone is talking about Artificial Intelligence or AI, but I take a different approach.

In this talk or workshop, I’ll walk you through using AI tools and strategies without getting lost in the frenzy. I’ll also explain how to communicate with your new, somewhat trustworthy assistant to take over the more mundane tasks, become your thought partner, and avoid the pitfalls and bot-related hallucinations.

Every business is different and has its own mix of challenges and solutions. I’ll share frameworks, tools, and strategies so you can create your own customized plan to utilize the ever-changing technology without being overwhelmed or sounding like Rosie the Robot.

You’ll learn:

• A select toolset that’s either free or affordable and easy to use and customize.
• How to communicate with the tools in a conversational way to obtain the best results.
• What the technology does and does not do well.
• Strategies for training the tools to pick up the cadence of your voice and how to use prompts as a starting point.
• Ideas on how to spend the extra time.

After the Book Launch: Revitialize Your Book and Put It to Work for You

Talk/Workshop/Interview

This interactive presentation. specifically for nonfiction authors with a book published within the past three months to three years seeking to move past the launch and take their darling book off the shelf and put it to work.

We’ll chat about what’s holding you and your book back, and I’ll share strategies on how to revitalize your passion, breathe new life into your book, and position it as the center of your marketing platform and the key to relationships, opportunities, and possibilities.

You’ll learn:

• How to Repurpose Book Content for Ongoing Visibility
• Leveraging Your Book for Media/Speaking Engagements
• Your Book is the Key to Building Relationships
• Strategies for Gathering Book Reviews
• Book Relaunch and Marketing Strategies
• and more…

The Wisdom Revolution: Insights from 50+ interviews with The Real 50 over 50 Women 

Talk/Workshop/Interview

As a 60-year-old woman, I appreciate the visibility surrounding debunking ageism and celebrations honoring the wisdom of midlife women.

But… as much as I love and admire the Forbes 50 > 50 lists, they are missing a wide range of women. The other women over 50 who continue to learn, grow, connect, and make a difference. While running businesses, they are also solo parents, helping their elder relatives, living with compromised health. They are our mothers, sisters, cousins, aunts, friends, mentors, and colleagues. They are people we know.

The work they do matters. Their industries span healthcare, mental health, business and life coaching, holistic healing, dance, art, technology, marketing, legal, financial services, and so much more.

I want everyone to know them. To champion them. To recognize that they may be over 50, but they are just getting started.

I proudly introduce you to more than 100 (and counting) remarkable women over 50 who are quietly, or not so quietly, making a difference in lives, businesses, families, and communities.

In March 2023, I launched The Real 50 over 50 with a weekly LIVE interview every Wednesday at noon ET, on LinkedIn, Facebook, and YouTube, where we share the stories of women on the front lines of life. We’ve added a monthly Wisdom Panel, and more is in the works.

This mission is about amplifying the visibility and work of women over 50 so more people know about them simply because they are awesome.

In this presentation, you’ll:

• Be Inspired By The Stories of Reinvention and Remembering 
• Hear What I’ve Learned by Being Part of Weekly Conversations with Remarkable Women
• Learn About The Collective Impact We’re Making
• Get a Glimpse Behind the Scenes of Starting Something Bigger Than You

CERTIFICATIONS

PAST TALKS AND WORKSHOPS

• Frequent Podcast Guest on the topics of:
  • The Real 50 over 50: The Wisdom Revolution
  • Reinvention or Remembering?
  • After the Book Launch: Revitalize Your Book and
    Put It to Work for YOU
  • Storytelling and Story Gathering
  • Practical AI for Small Businesses
  • Social Media Strategies
  • Visibility Strategies
  • Digital PR
  • Content Strategy and Marketing
  • Relationship Marketing
  • Small Business
  • Women Entrepreneurs
  • Single Parenting

“Donna adds a unique touch to her presentations by skillfully connecting with her audience. She recently spoke at one of my humor writing group meetings, and the attendees were thoroughly impressed by her level of expertise in the subject she presented. Donna exudes a warm demeanor, fostering mutual respect and attendee participation.  If you seek professionalism and proficiency for your upcoming event, I highly recommend Donna with a rating of five stars and more!”

Gina Ramsey
Founder of Finding the Funny, Ink
Author of Burnt Gloveboxes: Embracing Life When it Goes Up in Flames

“To say that Donna is a wealth of knowledge would be a disservice and an understatement. I am so grateful to have Donna as a key mentor for our community of female founders, as she elegantly explains complex marketing subjects in a way that’s actionable and understandable to female leaders and business owners. Donna is giving, compassionate, and deeply cares about the women she surrounds herself with. Thank you for everything you do for our us and the Sohuis community!”

Jessica Korthuis
Founder/CEO
Sohuis

”Donna Cravotta and I met at a networking event for Women Entrepreneurs. Her insights and approach to social media resonated with me so much that I asked her to be a Social-PR guest speaker for the FastTrac program. For over 2 years she participated as a guest expert and wowed the crowd every time.”

Donna Russo
Former Program Manager
SUNY Levin Institute

“We engaged Donna to speak to our ASID chapter members. Most are not fans of social media, but Donna crafted a custom presentation, which was apparent and  offered an entirely new perspective. She focused on listening and relationship building, these are skills we all have, but she exhibited how we can use the tools we have always used to build our businesses in an entirely new way. Fresh, engaging, and she is funny too.”

Phyllis Harbinger, ASID, NCIDQ, CID
Certified Interior Designer and Author
President, ASID NY Metro Chapter 2014/2015
Design Concepts Interiors

“Over the years, we have had a LOT of speakers come and present on social media and PR strategies. Donna has become my go-to person for this. Her message is so simple and easy to follow and do, it make the “job” fun. And the results soon follow. I recommend you work with Donna if you ever get the chance.”

Stefan Doering
Founder
BEST Coaches, Inc