Are you telling the stories of your business?

Your story is the heart of your business, but most small business owners have gaps in their stories… learn more about the different ways we can help.

a private membership community

Mix Tape Reels

learn more about how mix tape reels can increase your visibility

The Real 50 over 50 Visibility Project

meet 50+ women over 50 who are quietly making a difference

We help authors, speakers & experts

become visible to their perfect audience through storytelling


A unique membership community where we gather our stories, learn, and explore visibility, audience development, and PR strategies that are tried and true along with new technology like ChatGPT and other AI tools. The online world is going to change FASTER than we can keep up. This collaborative community is THE place to be to learn and grow together without being left in the digital dust.

Mix Tape Reels & Media Kits

Mix tape reels are documentary-style brand stories that tell the story of your book, your speaker’s life, products, programs or services, an event, podcast, or anything else you have that has a story to be told. We also create comprehensive media kits and all work is done in Canva so it’s easy to update, edit, or repurpose.

the real 50 over 50

A visibility project featuring 50+ women who are quietly making a difference. Join one of my guests and me every Wednesday at noon ET live on Linkedin and Facebook to hear the stories of women on the front lines of life. This is a pure celebration, with nothing to buy, nothing to pitch. It’s about amplifying women over 50 that more people should know about simply because they are awesome.

Are you overwhelmed by the ever changing landscape of the online world?

This is what I keep hearing.

And while it is overwhelming, it’s also very exciting. We are living and working in. a time where of massive change.

For those of us over 50, it’s even more of a change but also an opportunity.

We have the advantage of knowing how things were and being part of what’s new.

Yes, it is also scary, but the toothpaste is not going back into the tube, so like it or not, we ARE part of this.

This is exactly why I created It’s a private, intentional community where we can buckle-up, gather to learn, share, and support each.

Mix Tape Reels & Media Kits

Are you telling the story of your small business?

If you’re an author, speaker, expert, or content creator of any kind, your story is what helps you stand out and connect with the right people.

While you are off doing other things, your story could be out in the world building relationships with the people you want to meet. 

We all have stories and so do our businesses. Let’s discuss how we help you tell yours.

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The Real 50 over 50 Visibility Project

The Real 50 over 50 - a Visibility Project

As a woman well into my 50s, I appreciate visibility around ageism and celebrations honoring the wisdom we bring to the world.

But… even with the best intentions, Forbes and their 50 over 50 lists are missing a wide range of women who are changing lives, communities, and the world daily.

I made a list starting with the women I know personally, and within a few minutes, I hit 50 names. This list is growing.

I decided to do something about it. March includes celebrations for Women’s month, week, and day. I am hosting The Real 50 over 50: Incredible Women Who Are Quietly Making a Difference.

Celebrations should NOT be limited to a month. Instead, this will run for a year, maybe longer. Join one of my guests and me every Wednesday at noon ET for a brief interview.

This is a pure celebration, with nothing to buy, nothing to pitch. It’s about amplifying women over 50 that more people should know about simply because they are awesome.


Why we help authors, speakers & experts increase visibility

experts & course creators

speakers & podcasters


I’ve spent the past year redesigning my business. I listened and learned what small business owners needed, including ME. I’m a small business owner too. There were a few recurring themes:

  • People were not telling their stories. The story gap left out parts of the journey, the trials and successes that got them to where they are today. This gap creates a disconnect in their work and in their communications/marketing.

  • The frustration level of trying to wrangle the online world is through the roof.

  • There are so many options and so many gurus, people are confused about what they need and what, and who, to invest in.

  • Artificial intelligence tools like ChatGPT are changing everything and moving too fast to keep up.

  • Time, resources, and money are limited. There is only so much one small business owner can do.

The Tried & New methodology was born out of this time of exploration and introspection. I saw that small businesses still needed the strategies that worked in the past, PR, content development and marketing, and identifying and building relationships with their audience. These are all tied to experience and their human side. It’s who they are, their work, what they are known for. So I took strategies and content I have been using for years and updated it.

Then there is the New part. AI has taken the world by storm, and in a few short months, how we work has changed. But we are only getting started. Every tool we use will change, and our processes and the way we think will change too. 

I pulled them together and created – an intentional, monthly, affordable community where we can learn, explore, and work together so we do not get left behind. 

This methodology is also woven throughout the mix tape reels and The Real 50 over 50 Visibility Project. I am dedicated to guiding clients and colleagues as they pull together all of the parts of their stories and mix tried and true strategies with new technology to be visible to their perfect audiences. 

The way forward is through sharing stories, streamlined processes, and collaboration. Let’s learn to use the tools, not allow them to use us.

Here’s to telling YOUR story.

Donna Cravotta