Are you telling the stories of your business?

Your story is the heart of your business, but most small business owners have gaps in their stories… learn more about the different ways we can help.

After the Book Launch Round Table

Tuesday, July 23rd noon-2pm ET

a mastermind communuty

The Real 50 over 50: Wisdom Revolution

meet 100+ women over 50 who are quietly, or not so quietly, making a difference

We help authors, speakers & small business owners

BeVisible to their perfect audience



The Real 50 over 50

Strategy & Consulting

Are you overwhelmed by the ever changing landscape of the online world?

This is what I keep hearing.

And while it is overwhelming, it’s also inspiring. We are living and working in a time of massive change.

For those in midlife, it’s even more of a change but also an unexpected opportunity.

We have the advantage of knowing how things were and being part of what’s new.

Yes, it is scary, but the toothpaste is not going back into the tube, so, like it or not, we ARE part of this.

This is precisely why I created It’s a private, intentional community where we can gather to learn, grow, share, and work together to figure out how and where we need to show up. Diagram | Cravotta Media Group

The Real 50 over 50 Visibility Project

The Real 50 over 50 | Cravotta Media Group

As a woman well into my 60s, I have experienced ageism.

I appreciate any celebration of women who are aging powerfully, but even with the best intentions, Forbes and their 50 over 50 lists are missing a wide range of women who are changing lives, communities, and, dare I say, the world daily.

So I’m doing something about it. I’ve gathered more than 100 women (and counting) and created: The Real 50 over 50: Wisdom Revolution.

Here is how YOU can help grow the movement:

  • Join one of my guests and me every Wednesday at noon ET for a LIVE interview on Facebook, LinkedIn, or YouTube
  • Visit the webpage and learn more about the remarkable women involved. Or binge past interviews
  • Like, share, comment, and invite your friends on social media – use the hashtags #TheReal50over50 #WisdomRevolution
  • Stay tuned. There is much more in the works, we are just getting started!

This is a pure celebration, it’s about amplifying women over 50 more people should know about simply because they are awesome.


Why I do what I do

I’ve spent the past year+ redesigning my business and interviewing more than 60 women. I listened and learned what small business owners need and what women over 50 want, including ME. I’m a small business owner too. There were a few recurring themes:

  • People were not telling their stories. The story gap left out parts of the journey, the trials and successes that got them to where they are today. This gap creates a disconnect in their work and in their communications/marketing.
  • The frustration level of trying to wrangle the online world is through the roof.
  • There are so many options and gurus that people are confused about what they need and who to listen to as they figure out what’s next.
  • Artificial intelligence is changing everything and moving too fast to keep up.
  • Time, resources, and money are strained. There is only so much one small business owner can do.

The Tried & New methodology was born out of this time of exploration and introspection. I saw that small businesses still needed the strategies that worked in the past: PR, content development and marketing, and identifying and building relationships with their audience. These are all tied to their experience and human side. It’s who they are, their work, and what they are known for. So, I took strategies and content I had been using for years and updated them.

Then there is the New part. AI has taken the world by storm, and how we work will continue to change faster than we can keep up. But we are only getting started. Every tool we use will change, and our processes and how we think about our work will also change. 

I pulled them together and created – an intentional mastermind community where we can learn, explore, and work through the changes together so we do not get left behind. 

This methodology is woven throughout, The Real 50 over 50: Wisdom Revolution, and 1:1 strategy sessions. I am dedicated to guiding clients and colleagues as they combine all of the parts of their stories and mix tried-and-true strategies with what’s new to be visible to their perfect audiences. 

The way forward is through sharing stories, collaboration, community, and leveraging tools. Let’s learn to use these new tools, not allow them to use us.

Here’s to telling your FULL story.

Donna Cravotta