by Donna | Dec 27, 2013 | Blog, Public Relations
HOW TO CAPITALIZE ON YOUR MEDIA OPPORTUNITY WOO HOO! All of the pitching is paying off and you just landed your first TV appearance. So first you squeal, jump up and down, call everyone you know and then what? Here are a few pointers to make sure your star quality...
by Donna | Dec 5, 2013 | Blog, Public Relations, Social Media, Social PR
Why do you need an editorial calendar? If magazine editors waited for inspiration or for free time, no magazine would ever get published. So how do they churn out high-quality content, month after month? By using an editorial calendar, also known as a media plan. Top...
by Donna | Aug 21, 2013 | Blog, Public Relations, Social Media, Social PR
“In the Future Everyone Will Be World Famous for 15 Minutes” Andy Warhol So you want to claim your 15 minutes or more? Perhaps you have a few PR opportunities and you just do not know what to do? Here is a quick list of do’s and don’ts for pitching the...
by Donna | May 21, 2013 | Blog, Marketing, Public Relations
Blogs, social media, websites, newsletters, feel like you are saying the same thing over and over? Can’t figure out how to say the same thing in a unique and different way? Almost everyone who writes experiences this frustration. Here is a list of 30 ways you...
by Donna | May 13, 2013 | Public Relations
Do I Really Need a Media Kit? I am often asked do I really need a media kit. Will anyone actually read it? The answer is YES! Keep reading and you will know exactly what a media kit is, why you need one and what you need to include to have the media kit that showcases...
