by Donna | Jul 20, 2015 | Blog, Public Relations
How to Connect with Media? Landing media opportunities for your small business can grow your visibility in a very targeted way and introduce you to new audiences of people that you never knew existed. Think about what might occur if you garner a mention in the NY...
by Donna | May 7, 2015 | Blog, Public Relations, Social Media
Advertising Versus PR I am going to start with a popular business quote and one of my favorites that describes advertising versus PR: In 1938, Helen Woodward, the first US female advertising executive famously said… “Advertising is what you pay for....
by Donna | Feb 25, 2015 | Blog, Marketing, Public Relations
Long before your book launch or book signing event takes place, you’ll need to start building a buzz about it. Letting people know – and then remind them often – this is critical to your book’s success, and the more media you can get, the better. Start With the...
by Donna | Nov 3, 2014 | Blog, Public Relations, Social Media
We all have influencers, role models and people that we admire in our personal lives and our businesses. These influencers have been largely unattainable in the past, but social media has changed that significantly. What is an Influencer? They are people that others...
by Donna | Jun 18, 2014 | Blog, Public Relations, Social Media, Social PR
Social PR is… Where traditional media (PR) meets with the online world of search engine optimization (SEO) and social media. When used correctly, this powerful social PR strategy trio can quickly make you visible online and help you to connect with your target...
by Donna | Mar 13, 2014 | Blog, Public Relations
Pitch letters are a great way to reach out to the media. As a matter of fact, more and more they are used in place of a press release. Pitch letters are usually sent via email and are used to contact media pros directly. Plus they are more natural to write then a...
