by Donna | Jul 20, 2015 | Blog, Public Relations
How to Connect with Media? Landing media opportunities for your small business can grow your visibility in a very targeted way and introduce you to new audiences of people that you never knew existed. Think about what might occur if you garner a mention in the NY... 
by Donna | May 7, 2015 | Blog, Public Relations, Social Media
Advertising Versus PR I am going to start with a popular business quote and one of my favorites that describes advertising versus PR: #Advertising is what you pay for, #publicity is what you pray for – unknown Click To Tweet This is an incredibly powerful and... by Donna | Feb 25, 2015 | Blog, Marketing, Public Relations
Long before your book launch or book signing event takes place, you’ll need to start building a buzz about it. Letting people know – and then remind them often – this is critical to your book’s success, and the more media you can get, the better. Start With the... by Donna | Nov 3, 2014 | Blog, Public Relations, Social Media
We all have influencers, role models and people that we admire in our personal lives and our businesses. These influencers have been largely unattainable in the past, but social media has changed that significantly. What is an Influencer? They are people that others... 
by Donna | Sep 15, 2014 | Blog, Public Relations
Strategies to Pitch a Story to a Magazine A few years ago they closed the bookstore in my town and now I need to take a road trip to conduct one of my favorite forms of research. Yes it can be done online and I have all the right tools to do this from my computer, but... 
by Donna | Jun 18, 2014 | Blog, Public Relations, Social Media, Social PR
Social PR is… Where traditional media (PR) meets with the online world of search engine optimization (SEO) and social media. When used correctly, this powerful social PR strategy trio can quickly make you visible online and help you to connect with your target...