Chief Storyteller + Positioning Architect
visibility systems for accomplished women 50+
Client Love
Intentional Visibility
Most accomplished women over 50 don’t have a visibility problem. They have a positioning problem. They’ve spent decades building real expertise, and now they’re being asked to start over and reinvent themselves. That’s not what they want. It’s not the answer.
Intentional Visibility is about showing up in a way that actually reflects who you are, including the significance of what you’ve built. No chasing algorithms. No starting over. No performing for audiences who don’t understand the depth of what you bring.
Don’t burn down the ships. Call in the fleet.
The work you’ve already done is the foundation. We build on it, deliberately, strategically, and in your voice.
The Tried & New Methodology
You have more intellectual property than you realize.
Years of content, client work, frameworks, and hard-won wisdom — sitting in folders, old newsletters, and the back of your mind. Most people call that an archive. I call it a gold mine.
The Tried & New process is how we dig it out…
Three years ago, I redesigned my entire business and took myself through what I used to call a “content audit.” Accurate, but nobody wanted to do it, including me. Then I realized: this wasn’t an audit. This was a form of the Gentle Art of Swedish Death Cleaning for your content. Not because you’re ending anything, but because you’re about to begin something. It’s the architecture of what comes next, built upon solid ground.
The Tried & New process is where our work together starts. We identify: What stays. What goes. What gets upcycled. What gets sold. Going through it doesn’t just organize your content. It reveals your content plan, defines your services, and surfaces the things you set aside or forgot. They are all part of your story. Let go of what you no longer need and gather what you want to take with you. There’s no version of imposter syndrome that survives this self-love bomb.
Part of the NEW is where Wisdom Meets AI. AI doesn’t have wisdom. You have it in abundance, but AI makes an excellent thought partner and is brilliant at seeing the patterns you’re too close to see.
How We Work Together
How We Work Together
My services are designed as an intentional path. You can start where you are and scale up as your needs grow. Each level builds on the previous one—and your investment at each stage credits toward the next.
Here’s the journey:
- Start in the Substack community → experience the methodology, build your foundation
- Visibility Hour → one focused hour to tackle one specific challenge and get clear next steps
- Visibility Matrix → your complete positioning and story architecture (the foundation)
- Strategic Partnership → implementation of the Visibility Matrix and ongoing support
- Complete Visibility Architecture → full build, fully handed over
Visibility Hour | 1 Hour | $400
Tackle one specific thing. Fast.
Need help with one focused challenge? This 1-hour intensive provides strategic clarity and actionable next steps for a single challenge or goal.
The Intentional Visibility Project on Substack
This is where we gather. The Intentional Visibility Project on Substack—is my community for accomplished women over 50 who are building visibility that actually reflects who they are and the work they’re here to do.
It’s not a newsletter. It’s a working space: essays, tools, frameworks, live events, and a community of women who are serious about intentional visibility. You engage when it’s useful. You build at your own pace. I go out and find the rooms, the people, and the opportunities—you get the benefit of the network.
The Intentional Visibility Project is my home base for strategic visibility thinking. Not tactics or trends, but the foundational work that lasts.
Free Tier
A free subscription gives you access to my public writing on intentional visibility, positioning, and the Tried & New process. It’s a good place to start.
- Weekly articles (2-week access, then archive)
- Post Comments
- The Substack Glow-Up mini-course — refresh your Substack using the new customization features
Paid Tier | $10/month or $88/year
What you get:
- Everything in Free
- 5 Fast Ways to Up Your Visibility Workbook
- Gather Your Story Guide — Learn how to collect the stories you already have
- Monthly Office Hours chat thread
- Archive of ALL articles
Founding Members — $300/year (First 20, then $400)
Founding Members aren’t joining a finished product. They’re shaping one. This tier was built for women who want in before the work is fully formed, because that’s where the most useful influence happens. You’ll have access to everything as it’s being developed, quarterly calls, and a direct line to the guides, tools, and workshops before anyone else.
What Founding Members get:
- Everything in Free and Paid tiers
- The Intentional Guide to Setting Up Your Substack — 60+ page startup system, available now
- WORKSHOP: The LLM of YOU (March 2026) — gather your stories, build a private AI content library using Google NotebookLM, create content that always sounds like you. $300 standalone value.
- The Intentional Guide to Substack Growth — coming soon
- The Intentional Guide to Substack Monetization — coming soon
- Quarterly Founder Calls (live + replays)
- Priority connections and recommendations
“Your guide is awesome! It’s the basics most of us don’t consider—having them pulled together makes it feel so much easier!” — Founding Member
1:1 Services
How We Work Together
All 1:1 work is built on the same foundation: your stories, your body of work, and a visibility strategy that reflects where you’re going. We don’t skip steps. We don’t do random acts of marketing.
The Upgrade Path
My work is designed as an intentional ladder—you can start where you are and scale up as your needs grow.
- Matrix → Strategic Partnership: Credit your $1,250 if you upgrade within 6 months
- Strategic Partnership → Complete Visibility Architecture: Credit your partnership investment toward the 12-month engagement
Each level builds on the previous one. You need a solid, current foundation to build on—and I’m confident you’ll grow into more support as you implement.
The Visibility Matrix™ | $1,250 | 2 weeks
Your complete positioning and story architecture.
The Visibility Matrix is your foundation—a comprehensive map of who you are, what you’ve built, where you’re going, and how to talk about it. We go through the Tried & New process together, excavate the stories that actually move people, and build the strategic framework everything else rests on.
Clients tell me this is the first time they’ve felt truly seen in their work.
What you get:
- Comprehensive Tried & New content audit of your body of work
- Positioning and story architecture framework
- Personal AI library setup (Google NotebookLM filled with YOUR content)
- Visibility roadmap: where to show up, what to say, how to build an intentional presence
- Two 90-minute working sessions
- Two weeks of email support post-delivery
This requires an exploratory call to ensure a good fit.
Already have the Matrix? Ready for more? If you upgrade to Strategic Partnership within 6 months, your $1,250 is credited toward the next level.
Strategic Partnerships - $5,000 - 3 months OR $8,500 - 6 months
The Visibility Matrix + strategic visibility implementation and support.
We start with your positioning and story architecture—then build it.
What you get:
- Complete Visibility Matrix (included — $1,250 value)
- Tried & New content audit
- Personal AI library setup (Google NotebookLM filled with YOUR content)
- Strategic visibility planning: where to show up, what to say, how to build an intentional presence
- Monthly 90-minute strategy sessions
- Content calendar + visibility roadmap
- Implementation support between sessions
- Email access for questions
- Full access to my network: podcast introductions, partnership connections, media opportunities
- Select Substack community trainings for you and one team member
- Full BeVisible.club access for you and one team member during your 3 or 6 month engagement—all trainings, workshops, and content
Matrix alumni pricing: If you’ve completed The Visibility Matrix in the past 6 months, deduct $1,250—making it $3,750 (3 months) or $7,250 (6 months).
Ready for the complete visibility infrastructure? Strategic Partnership investment credits toward the 12-month engagement. Payment Plans available.
This requires an exploratory call.
Complete Visibility Architecture - $60,000 | 1 year
Hand over everything. I’ll build your complete visibility foundation and strategy.
This is the highest level of partnership. Positioning, story architecture, visibility strategy, and full implementation support for 12 months. You focus on your work. I build the infrastructure.
What you get:
- Complete Tried & New content audit of your entire body of work
- Comprehensive Visibility Matrix
- All content organized, cataloged, and transformed into strategic assets
- Personal AI library (Google NotebookLM filled with YOUR content)
- Complete visibility strategy and execution: LinkedIn, PR, Substack, book strategy, podcast strategy, content calendar, strategic partnerships
- Monthly strategy sessions (12 total)
- Ongoing implementation support
- Full access to my network
- BeVisible.club access for you and one team member during your 12-month engagement—all trainings, workshops, and content
Strategic Partnership alumni: Your investment credits toward this engagement. Payment Plans available.
Limited availability: I take 2 clients per year at this level.
Click below to schedule an exploratory call.
How I Got Here
I’ve spent 40 years helping people gather their stories and be intentionally visible—long before “visibility” became a marketing buzzword. Three years ago, I took myself through the Tried & New process while redesigning my own business, and realized I had been sitting on a methodology, not just a service. That’s when the name changed, the work deepened, and the clients I’m meant to serve started finding me. What I do now is exactly what I needed then: a way to build forward on everything you’ve already earned—without burning it down and starting over.
What Clients Say
“Donna Cravotta is an exceptional communicator, coach and educator who with patience and genius guided a cohort of women into the world of marketing, PR, and AI. As a novice and a former educator, I was impressed with how Donna introduced new concepts accessing all learning modalities. Along with bi-weekly strategy meetings, she made herself available to us whenever needed. She is brilliant at what she does, but more importantly, she cares deeply about her clients’ success.“
“Donna is one of the most interesting and incredible people I’ve ever met.
She is brilliant when it comes to PR and visibility for businesses and has helped me see where my gaps are when it comes to my own visibility.
If you are looking for proven strategies to get you published and seen by the audiences you do business with, I highly recommend connecting with her on your strategy.”
“Donna has been my go-to social sage for years. She seamlessly pops onto my team to lead various projects. She has built social media strategies, booked me on podcasts, landed impressive media opportunities, and most recently, she led the redesign of my website.
Donna understands how all of the moving parts come together. She has my voice and my back. Most importantly, she cares like it’s her business. I never make a digital move without consulting her first! She’s the BEST!”
Frequently Asked Questions
How do I know which is right for me?
Let’s have a conversation and figure it out together. Simply click one of the buttons on this page and select the date and time that works for you.
How quickly can we start?
Typically within a month. It depends on how quickly you return the new client questionnaire and my schedule. Since the work is custom and detailed, I only take on a limited number of clients each month.
Do you work globally?
Yes, I work with clients all over the world. Time zones are usually manageable (I’m US Eastern Time), and we can arrange payment on a case-by-case basis depending on currency
What about payment? How does that work?
For the Visibility Hour, you book directly and can pay by credit card at checkout.
For The Visibility Matrix, Strategic Partnerships, and Complete Visibility Architecture, I send you a customized Stripe invoice with all payment options after we talk and you have selected the service you want. You can pay in full or set up a recurring payment plan via ACH or credit card. International clients are handled on a case-by-case basis.
Do I need to have everything organized first?
The more organized you are with your content, the more time I can spend on strategy. You know what you have.
Organizing what exists is part of the work we do together. Completing the intake questionnaire will help you get organized.
My Tried & New methodology is specifically designed to help you gather everything you’ve already created and turn it into something strategic. But you do need to be an established professional with a body of work, including content, credentials, and a track record. I am not a coach. I don’t build businesses from scratch. I architect content and visibility for existing businesses.
I'm not very technical. Can I still do this?
Absolutely. I teach you what you need to know and introduce tools that make the work manageable. You don’t need to be technical going in; you do need to be willing to learn. Bring an open mind and your curiosity.
How much time will this take?
That’s one of the questions I get asked most, and the truth is, it depends.
This work isn’t about doing more. It’s about doing what actually matters. In The Visibility Matrix and Strategic Partnerships, we often start by simplifying, letting go of what isn’t working, easing the pressure to post constantly, and releasing strategies that were never meant for you in the first place.
After completing your Visibility Matrix, you’ll have a positioning foundation and a strategic roadmap. From there, we refocus your time and energy on what actually moves the needle: building relationships, creating aligned content, and growing your visibility in ways that fit your life and your goals.
With both Strategic Partnerships and the Complete Visibility Architecture, we map out the implementation plan structure.
For the Visibility Hour, we typically work through one challenge or goal, so the time required to implement depends on the project scope.
Can I upgrade from one service to another?
Yes.
My work is designed as an intentional ladder—you can start where you are and scale up as your needs grow.
The upgrade path:
- Matrix → Strategic Partnership: Credit your $1,250 Matrix investment if you upgrade within 6 months
- Strategic Partnership → Complete Visibility Architecture: Credit your partnership investment if you upgrade to the 12-month engagement
Why? Because each level builds on the previous one. I don’t believe in making you pay twice for the same foundational work. You need a solid, current foundation to build on. And I’m confident you will grow and need more support as you implement the plan.
The Visibility Hour is a one-off service.
Do you offer one-off services like "just build my media kit"?
No. Strategic deliverables such as media kits need to be built as part of a more comprehensive service.
The Visibility Hour is a one-off service where we can work through a specific challenge or goal. I also offer a lot of free content on my website, LinkedIn, Substack, and through the Friday Finds emails I send. I will also be offering workshops soon. You can learn more on my Events and Where I Hang Out Page.
Can I hire you for other kinds of consulting or speaking?
The structures I’ve outlined are how I do my best work with individual clients. I do take on larger organizational consulting engagements, and I love being brought in as a guest speaker or teacher in communities, masterminds, and retreats. If you have something like that in mind, check out my Media page, then contact me, and we’ll discuss whether it’s a fit. I have several workshops that work well in a shorter timeframe.
The Real 50 over 50
The Real 50 over 50: Wisdom Revolution is a visibility project featuring 175+ women over 50 who are quietly, or not so quietly, making a difference. They come from all walks of life and business and reached a point in life where they want to live on their terms, follow their hearts, and make an impact for themselves and others.
Meet these remarkable women by joining us every Wednesday at noon ET for a LIVE interview or on our monthly Wisdom Panels. Visit the Real 50 over 50 webpage to meet the women, watch replays, and see upcoming interviews and panels.
Hey I'm Donna Cravotta
I’m the Founder and CEO of Cravotta Media Group, and the creator of BeVisible.club, The Real 50 Over 50: The Wisdom Revolution, a weekly livestream series that’s featured over 150 women redefining visibility and success in their Third Act, and bridges the gap between Wisdom and AI.
After 40 years of gathering stories—from a 125-year-old law firm to funeral directors, hand models, and hundreds of entrepreneurs—I hit pause and rebuilt everything.
What emerged was my life’s work: helping accomplished women gather their wisdom, clarify their positioning, and build visibility systems rooted in their story.
I’m a Chief Storyteller + Positioning Architect. My approach is rooted in the Tried & New methodology, a strategic content audit that helps you see what you already have, clarify what’s next, and build intentional visibility that feels natural, not performative.
This isn’t reinvention. It’s remembering who you are and building a foundation from there.
Because when you’re grounded in your story, visibility stops being something you chase. It’s something you become.
