Chief Storyteller + Positioning Architect
visibility systems for accomplished women 50+
Client Love
Chief Storyteller + Positioning Architect
Most businesses don’t have a marketing problem. They have a context problem, and beneath that, a story problem.
For over 40 years, I’ve been gathering stories, listening to audiences, and creating content that bridges the gap between who you are and who needs to hear from you. But for years, I talked about the moving parts—content and visibility strategies, PR, social media, and most recently, how to incorporate AI—when what I’m actually doing sits on top of all of that: storytelling and positioning.
My work gathers your stories, understands your audience, and creates content that bridges the two. This started in the 1990s at a 125-year-old law firm, where I first learned to gather institutional stories and translate them into strategy. It continued when I launched my business in 2006, where I gathered stories from a 50-year-old mental health agency, a funeral director, a hand model, and subject-matter experts of all kinds. And my own work that spans decades.
Over time, this culminated into my methodology, Tried & New, a content audit that walks you through remembering who you already are. It’s not reinvention, and doesn’t require burning it all down; it requires intentionally gathering and sorting. Then we leverage AI to create systems that capture the throughlines of your story and your earned wisdom. AI becomes the mirror that keeps track of the patterns. Then PR and podcasts amplify intentionally to the right audiences with the right message.
That’s where I come in. Just like you would clean out your closets, we lovingly sort through what you have and decide what stays, what goes, what can be upcycled/recycled, and what can be sold or given away. This becomes your foundation for what’s next and is built into manageable systems.
Tools and tactics are part of this, and I know my way around both. But this work is deeper. It’s about reclamation, designing the platform for what comes next and who you are becoming
I’ve offered various forms of a Two-Hour Strategy session for at least 12 years. It came about because a client wanted more, so we spent a day in her dining room with a whiteboard, gathered her seven years of weekly blog posts, and created eight avenues of business from that mess of content. The process has evolved, but until recently, I never deconstructed what I was offering and what I was delivering.
As I took myself through yet another Tried & New process, I realized it was more than just strategy. Over the past year, I’ve been questioning, refining, and checking in with AI to confirm and challenge patterns.
Then… a client asked me to help her roll a new offering into her services. What resulted was a 60-page document. This project showed me that what I was delivering was actually two different things: the positioning and story architecture foundation, and the visibility strategy built on top of it. And she was thrilled.
Before we could go all-in on her visibility strategy, we needed to work through her messaging, her offers, her relationship with her work, and yes, her stories. This led me to question how adding a new level of depth to her work impacted how she communicated what she does and who it’s for—the two most important questions we can ask.
The result is The Visibility Matrix, the positioning foundation that precedes the visibility strategy.
In turn, this led me to restructure my services. I did this a few weeks ago, but you cannot fight evolution, so here we are again.
The Visibility Strategy is now built into the Partnership level of my services. In nearly 20 years in business, my offers have never been better aligned or more accurately and mutually valued.
You can read through below to learn more.
How My Work Has Evolved
I’ve offered various forms of a Two-Hour Strategy session for at least 12 years. It came about because a client wanted more, so we spent a day in her dining room with a whiteboard, took her seven years of weekly blog posts, and created eight avenues of business from that mess of content. The process has evolved, but until recently, I never deconstructed what I was offering and what I was delivering.
As I took myself through yet another Tried & New process, I realized it was more than strategy. Over the past year, I’ve been questioning, refining, and checking in with AI to confirm and challenge patterns.
Then… a client asked me to help her roll a new offering into her services. What resulted was a 60-page document. This project showed me that what I was delivering was actually two different things: the positioning and story architecture foundation, and the visibility strategy built on top of it.
Before we could go all-in on her visibility strategy, we needed to work through her messaging, her offers, her relationship with her work, and yes, her stories. This led me to question how adding a new level of depth to her work impacted how she communicated what she does and who it’s for—the two most important questions we can ask.
What came of it is The Visibility Matrix—the positioning foundation that comes before the visibility strategy.
This led me to restructure my services. I did this a few weeks ago, but you cannot fight evolution, so here we are again.
The Visibility Strategy is now built into the Partnership level of my services. In nearly 20 years in business, my offers have never been better aligned or more accurately and mutually valued.
You can read through below to learn more.
Investment & Upgrade Path
My work is designed as an intentional ladder—you can start where you are and scale up as your needs grow.
The upgrade path:
- Matrix → Strategic Partnership: Credit your $1,250 Matrix investment if you upgrade within 6 months
- Strategic Partnership → Complete Visibility Architecture: Credit your partnership investment if you upgrade to the 12-month engagement
Why? Because each level builds on the previous one. I don’t believe in making you pay twice for the same foundational work. You need a solid, current foundation to build on. And I’m confident you will grow and need more support as you implement the plan.
How We Work Together
The Visibility Matrix™ | $1,250 | 2 weeks
Your strategic positioning foundation—the raw material everything else is built from.
Stop starting from scratch every time an opportunity shows up.
The Visibility Matrix is your strategic content architecture—modular positioning blocks you can mix and match for any situation. This emerged when a client needed multiple ways to tell her story. Her work was multifaceted—she couldn’t be captured in a single resume or bio. So I created a 60-page Content Library that became The Matrix.
This is story excavation meets content architecture.
What you get:
- Your evolution story (how 30-40 years of experience integrates)
- 3 bio versions (50/100/150 words) ready to use
- 5 positioning one-liners for different contexts
- Your methodology articulated (what you do, why it works, what clients get)
- 5 custom-assembled packages tailored to your goals (options include: LinkedIn profile, resume templates, speaker bio, guest expert pitch, coaching applications, corporate positioning, board/advisory positioning, website About page, media kit, cover letters)
- Quick reference guide (which blocks to use when)
- 60-min strategy interview (where I pull out your throughline)
- 60-min delivery call (where I walk you through how to use everything)
- Choice of bonus: Full LinkedIn profile optimization OR 5 custom Canva templates
The Process:
- Complete comprehensive questionnaire (2 hours)
- I’ll send calendar link for your Strategy Interview within 24 hours
- 60-minute Strategy Interview where we dive deep into your story
- I build your complete Matrix (delivered within 2 weeks)
- 60-minute Delivery Call where I walk you through how to use it
Delivered: Up to 60 page document (editable Google Doc)
“10 minutes in, I said ‘I feel seen.'” — Lisa D., Leadership Coach
The Matrix is not a visibility plan—it’s the raw material your visibility is built from. It’s for people with multiple skill sets who need different ways to position themselves, those transitioning careers, consultants who serve multiple audiences, or anyone who’s been told “you do too many things” but knows it all connects.
Already have The Visibility Matrix?
Ready for ongoing visibility strategy and implementation support? Explore Strategic Partnerships below. If you upgrade within 6 months, we’ll credit your Matrix investment.
Click below to schedule an exploration call.
Strategic Partnerships - $5,000 - 3 months OR $8,500 - 6 months
The Visibility Matrix + strategic visibility implementation and support.
For years, I’ve helped clients develop visibility strategies. That work now lives here—with one key addition: we start with your positioning and story architecture (The Visibility Matrix), then build your visibility strategy on top of that foundation.
What you get:
- Complete Visibility Matrix (included—$1,250 value)
- Foundation Build: Complete content audit using Tried & New methodology
- Personal AI library setup in Google NotebookLM with YOUR content
- Strategic visibility planning: Where to show up, what to say, how to build sustainable presence
- Monthly 90-minute strategy sessions
- Content calendar + visibility roadmap
- Email access for questions
- Full access to my network (podcast intros, partnership connections, media opportunities)
Matrix alumni pricing: If you’ve completed The Visibility Matrix in the past 6 months, deduct $1,250: $3,750 (3 months) or $7,250 (6 months)
Details:
Timeline: 3 months or 6 months – your choice
Includes: Curated BeVisible.club trainings tailored to your goals—for you and one team member
Best for: Women stepping into bigger visibility who want strategic support and implementation help as they scale.
Ready for a complete visibility infrastructure? Explore Complete Visibility Architecture below. Your Strategic Partnership investment can be credited toward the $60K year-long engagement.
Click below to schedule an exploration call.
Complete Visibility Architecture - $60,000 | 1 year
Hand over everything. I’ll build your complete visibility foundation and strategy.
This is the highest level of partnership: positioning, story architecture, visibility strategy, and full implementation support for 12 months.
What you get:
- Complete Tried & New content audit of your entire body of work (decades of content, programs, intellectual property)
- Comprehensive Visibility Matrix (60+ pages)
- All content organized, cataloged, and transformed into strategic assets
- Personal AI library (Google NotebookLM with a complete knowledge base of YOUR content)
- Complete visibility strategy and execution: LinkedIn strategy, profile optimization, newsletter creation/management
- PR architecture (media kit, press materials, podcast pitch strategy, and curated media/podcast lists)
- Book marketing strategy (if applicable)
- Content repurposing plan with 12-month calendar
- Visibility roadmap for year 2 and beyond
- Monthly strategy sessions (12 total)
- Full access to my network and strategic partnerships
- Complete digital asset library organized in your system
Delivered: Complete visibility infrastructure that sustains you for years
Timeline: Intensive build for first 90 days, strategic support for remaining 9 months
Investment: $60,000 (payment plans available)
Includes: Full BeVisible.club access for you and one team member during your 12-month engagement—all trainings, workshops, and content
Best for: Established women with significant bodies of work who are ready to step into the biggest chapter of their visibility—and want someone to build the complete infrastructure while they focus on delivery.
Strategic Partnership alumni: If you’re currently in or have completed Strategic Partnership, we’ll credit your investment toward this engagement. Typical upgrade: $51,500-$55,000 remaining depending on partnership length. We’ll discuss timing and structure on your exploration call.
Limited availability: I take 2 clients per year at this level.
Click below to schedule an exploration call.
Need Something Else?
Visibility Hour | 1 Hour | $400
Tackle one specific thing. Fast.
Need help with one focused challenge? This 1-hour intensive provides strategic clarity and actionable next steps for a single challenge or goal.
Perfect for:
- LinkedIn headline or profile review
- Positioning a specific offer
- “Should I do X or Y?” decision-making
- Bio review and refinement
- Quick strategic gut-check
- One-off media plan or content strategy
- Toolset recommendations
What you get:
- 1-hour focused session
- Recording and summary
- Clear next steps
The Intentional Visibility Project on Substack
The Intentional Visibility Project is my home base for strategic visibility thinking. Not tactics, not trends, but the foundational work that lasts.
Free Subscription:
- Complete 8-part strategic visibility methodology
- Weekly articles, personal essays, Real 50 insights
- What I’m learning in real time
Paid Subscription ($10/month or $100/year):
- Everything in Free
- 5 Fast Ways to Up Your Visibility Workbook (18 pages)
- Gather Your Story Guide
- Monthly Office Hours (ask questions, get support)
- Full archive access
Founding Members ($300/year – limited to first 20):
- Everything in Paid
- Quarterly Founder Calls (live + replays)
- Co-create the Intentional Visibility Resource Library
- Living lab for visibility, story, building on Substack, and AI systems
This is a community-driven living lab for women building sustainable visibility on Substack
“Donna Cravotta is an exceptional communicator, coach and educator who with patience and genius guided a cohort of women into the world of marketing, PR, and AI. As a novice and a former educator, I was impressed with how Donna introduced new concepts accessing all learning modalities. Along with bi-weekly strategy meetings, she made herself available to us whenever needed. She is brilliant at what she does, but more importantly, she cares deeply about her clients’ success.“
“Donna is one of the most interesting and incredible people I’ve ever met.
She is brilliant when it comes to PR and visibility for businesses and has helped me see where my gaps are when it comes to my own visibility.
If you are looking for proven strategies to get you published and seen by the audiences you do business with, I highly recommend connecting with her on your strategy.”
“Donna has been my go-to social sage for years. She seamlessly pops onto my team to lead various projects. She has built social media strategies, booked me on podcasts, landed impressive media opportunities, and most recently, she led the redesign of my website.
Donna understands how all of the moving parts come together. She has my voice and my back. Most importantly, she cares like it’s her business. I never make a digital move without consulting her first! She’s the BEST!”
Frequently Asked Questions
How do I know which is right for me?
Let’s have a conversation and figure it out together. Simply click one of the buttons on this page and select the date and time that works for you.
How quickly can we start?
Typically within a month. It depends on how quickly you return the new client questionnaire and my schedule. Since the work is custom and detailed, I only take on a limited number of clients each month.
Do you work globally?
Yes, I work with clients all over the world. Time zones are usually manageable (I’m US Eastern Time), and we can arrange payment on a case-by-case basis depending on currency
What about payment? How does that work?
For the Visibility Hour, you book directly and can pay by credit card at checkout.
For The Visibility Matrix, Strategic Partnerships, and Complete Visibility Architecture, I send you a customized Stripe invoice with all payment options after we talk and you have selected the service you want. You can pay in full or set up a recurring payment plan via ACH or credit card. International clients are handled on a case-by-case basis.
Do I need to have everything organized first?
No. Organizing what exists is part of the work we do together. However, completing the questionnaire will help you get organized.
My Tried & New methodology is specifically designed to help you gather everything you’ve already created and turn it into something strategic. But you do need to be an established professional with a body of work, including content, credentials, and a track record. I am not a coach. I don’t build businesses from scratch. I architect content and visibility for existing businesses.
I'm not very technical. Can I still do this?
Absolutely. I teach you what you need to know and introduce tools that make the work manageable. You don’t need to be technical going in; you do need to be willing to learn. Bring an open mind and your curiosity.
How much time will this take?
That’s one of the questions I get asked most, and the truth is, it depends.
This work isn’t about doing more. It’s about doing what actually matters. In The Visibility Matrix and Strategic Partnerships, we often start by simplifying, letting go of what isn’t working, easing the pressure to post constantly, and releasing strategies that were never meant for you in the first place.
After completing your Visibility Matrix, you’ll have a positioning foundation and a strategic roadmap. From there, we refocus your time and energy on what actually moves the needle: building relationships, creating aligned content, and growing your visibility in ways that fit your life and your goals.
With both Strategic Partnerships and the Complete Visibility Architecture, we map out the implementation plan structure.
For the Visibility Hour, we typically work through one challenge or goal, so the time required to implement depends on the project scope.
Can I upgrade from one service to another?
Yes.
My work is designed as an intentional ladder—you can start where you are and scale up as your needs grow.
The upgrade path:
- Matrix → Strategic Partnership: Credit your $1,250 Matrix investment if you upgrade within 6 months
- Strategic Partnership → Complete Visibility Architecture: Credit your partnership investment if you upgrade to the 12-month engagement
Why? Because each level builds on the previous one. I don’t believe in making you pay twice for the same foundational work. You need a solid, current foundation to build on. And I’m confident you will grow and need more support as you implement the plan.
The Visibility Hour is a one-off service.
Do you offer one-off services like "just build my media kit"?
No. Strategic deliverables such as media kits need to be built as part of a more comprehensive service.
The Visibility Hour is a one-off service where we can work through a specific challenge or goal. I also offer a lot of free content on my website, LinkedIn, Substack, and through the Friday Finds emails I send. I will also be offering workshops soon. You can learn more on my Events and Where I Hang Out Page.
Can I hire you for other kinds of consulting or speaking?
The structures I’ve outlined are how I do my best work with individual clients. I do take on larger organizational consulting engagements, and I love being brought in as a guest speaker or teacher in communities, masterminds, and retreats. If you have something like that in mind, check out my Media page, then contact me, and we’ll discuss whether it’s a fit. I have several workshops that work well in a shorter timeframe.
The Real 50 over 50
The Real 50 over 50: Wisdom Revolution is a visibility project featuring 150+ women over 50 who are quietly, or not so quietly, making a difference. They come from all walks of life and business and reached a point in life where they want to live on their terms, follow their hearts, and make an impact for themselves and others.
Meet these remarkable women by joining us every Wednesday at noon ET for a LIVE interview or on our monthly Wisdom Panels. Visit the Real 50 over 50 webpage to meet the women, watch replays, and see upcoming interviews and panels.
Hey I'm Donna Cravotta
I’m the Founder and CEO of Cravotta Media Group, and the creator of BeVisible.club, The Real 50 Over 50: The Wisdom Revolution, a weekly livestream series that’s featured over 150 women redefining visibility and success in their Third Act, and bridges the gap between Wisdom and AI.
After 40 years of gathering stories—from a 125-year-old law firm to funeral directors, hand models, and hundreds of entrepreneurs—I hit pause and rebuilt everything.
What emerged was my life’s work: helping accomplished women gather their wisdom, clarify their positioning, and build visibility systems rooted in their story.
I’m a Chief Storyteller + Positioning Architect. My approach is rooted in the Tried & New methodology, a strategic content audit that helps you see what you already have, clarify what’s next, and build intentional visibility that feels natural, not performative.
This isn’t reinvention. It’s remembering who you are and building a foundation from there.
Because when you’re grounded in your story, visibility stops being something you chase. It’s something you become.
