Visibility & Positioning Strategist
Client Love
Why You Need a Media Platform
Most accomplished women over 50 have spent decades building real expertise and are being told to start over and reinvent themselves. As the host of The Real 50 over 50 for the past 3+ years, I’ve learned this isn’t what they want. What they do want is to be known for their years of expertise and wisdom.
That is exactly where I come in. I design media platforms for women over 50. Together, we take what you already have- years of your brilliance and lived experience and transform it into the foundation that holds what comes next.
We do this intentionally with discernment with a willingness to let go of what you no longer need and a curiosity to welcome in what’s new.
It’s about showing up in a way that reflects who you are and what you’ve already built — no chasing algorithms, no burning it all down to start from scratch. Instead, we call in the fleet and wrap it in your voice.
Tried & New + Found & Known | My Methodology
You have more intellectual property than you realize. The diagram below shows the core of my methodology: Tried & New + Found & Known — how we gather what you already have, turn it into a living library, make it discoverable, and build recognition and trust over time.
Tried & New is the inner work, and where we start. Found & Known is the outer work, and how we take it into the world. This is also where The LLM of YOU comes in: AI as a thought partner that helps us see the patterns and name the system that’s already there through building private living libraries with your own content.
How We Work Together
How We Work Together
My services are designed as an intentional path. You can start where you are and scale up as your needs grow. Each level builds on the previous one—and your investment at each stage credits toward the next.
Here’s the journey:
- Start in the Substack community → experience the methodology and begin building your foundation
- Visibility Hour → one focused hour to tackle a specific challenge and leave with clear next steps
- Visibility Matrix Fast-Trak→ your complete positioning and story architecture (the foundation we’ll build on)
- The Long Game → we work together to build out the Visibility Matrix over 3 or 6 months
- Custom Visibility Architecture → these are larger engagements, but the concept is the same.
- Agency and Strategic Partnerships → this work aligns with work performed by PR, Marketing, Branding agencies and adjacent experts. Treat me as your media platform plugin.
Visibility Hour | 1 Hour | $400
The Intentional Visibility Project on Substack
This is where we gather. The Intentional Visibility Project is my community for accomplished women over 50 who are building visibility that actually reflects who they are and the work they’re here to do.
It’s not just a newsletter. It’s a working space: essays, tools, frameworks, live events, and a community of women who are serious about intentional visibility. You engage when it’s useful. You build at your own pace. I go out and find the rooms, the people, and the opportunities—you get the benefit of the network.
The Intentional Visibility Project is my home base for strategic visibility thinking. Not tactics or trends, but foundational work that lasts.
Free tier
A free subscription gives you access to my public writing on intentional visibility, positioning, and the Tried & New process. It’s a good place to start.
- Weekly articles (2‑week access, then archive)
- Comment on posts
- Substack Glow‑Up mini‑course — refresh your Substack using the new customization features
Paid tier | $10/month or $88/year
What you get:
- Everything in Free
- 5 Fast Ways to Up Your Visibility workbook
- Gather Your Story guide — collect the stories you already have
- Monthly Office Hours chat thread
- Archive of all articles
Founding Members — $400/year
Founding Members aren’t joining a finished product. They’re shaping one. This tier is for women who want in before the work is fully formed, because that’s where the most useful influence happens. Founding Members aren’t joining a finished product. They’re shaping one. This tier is where most of the deeper work on Substack setup, growth, monetization, and building the LLM of YOU happens, plus quarterly calls and a community of women who are serious about building intentional visibility.
What Founding Members get:
- Everything in Free and Paid tiers
- The Intentional Guide to Setting Up Your Substack — 60+ page startup system, available now
- Workshop: The LLM of YOU — gather your stories, build a private AI content library using Google NotebookLM, and create content that always sounds like you
- The Intentional Guide to Substack Growth — coming soon
- The Intentional Guide to Substack Monetization — coming soon
- Quarterly Founder Calls (live + replays)
- Priority connections and recommendations
“Your guide is awesome! It’s the basics most of us don’t consider—having them pulled together makes it feel so much easier!” — Founding Member
The Total Substack Glow-Up
The Total Substack Glow‑Up is an intensive, done‑with‑you build for established creators who want Substack to become the true home base of their business.
- We take your existing body of work—books, talks, podcast episodes, courses, newsletters, frameworks—and turn it into a coherent Substack ecosystem with clear positioning, series, and offers.
- Together, we design your publication structure, map your free‑to‑paid journey, build a practical content plan (posts, Notes, live sessions), and create simple connection strategies that attract new readers and convert the right ones into paying subscribers and clients.
- You leave with a Substack that looks and feels like a seasoned thought leader’s hub, and a 12–24 month roadmap for growing both audience and revenue from what you’ve already created.
Interested in learning more? Book a call.
1:1 Services
How We Work Together
All 1:1 work is built on the same foundation: your stories, your body of work, and a visibility strategy that reflects where you’re going. We don’t skip steps, and we don’t do random acts of marketing.
Each level builds on the previous one. You need a solid, current foundation to build on, and this path makes it easy to deepen the work when you’re ready.
The Visibility Matrix Fast-Trak™ | from $1,600
FAST-TRAK Your complete positioning and story architecture.
The Visibility Matrix Fast-Trak is a one-time strategy project and the foundation for everything that follows: a comprehensive map of who you are, what you’ve built, where you’re going, and how to talk about it. We go through the Tried & New + Found & Known process together, excavate the stories that actually move people, and build the strategic framework everything else rests on.
FAST-TRAK SUMMER SPECIAL EXTENDED: This was a hit! So before the price goes up in October, I’m offering a few more sessions in September
What you get
- Tried & New review and audit of your online presence
- Positioning and story architecture framework
- A plan for your personal AI library setup in Gemini Notebook, built from your own content
- Visibility roadmap: where to show up, what to say, and how to build an intentional presence
Visibility Matrix Fast-Trak includes:
- One concentrated day of live work together
- Real-time strategy and implementation
- One 60-minute follow-up session after 30 days
- Follow-up summary and next steps
- 30 days of access to the Founding Member tier of The Intentional Visibility Project, including trainings, resources, and continued support
We start with an exploratory call to ensure a good fit.
If you want to continue building together, the next step is The Long Game for 3 or 6 months.
The Long Game - from $5,000 - 3 months OR $8,500 - 6 months
After the Visibility Matrix, Fast-Trak is for clients who want ongoing support and to continue to implement together.
We pick up where we left off with the Visibility Matrix Fast-Trak and keep going over a 3 or 6 month period.
This can include
- Transforming your scattered content into a media platform on Substack, including branding, content, monetization, and connection strategies
- Personal AI library setup in Gemini Notebook, built from your own content
- Upcycling your book, podcast, or another body of content into something else
- LinkedIn revamp and strategy for connection and growth
- Media plan: where to show up, who to pitch, how to do it, and how to build an intentional presence to back it up and keep it going
- Monthly 90-minute strategy sessions
- Content calendar and visibility roadmap
- Implementation support between sessions
- Email access for questions
- Full access to my network: podcast introductions, partnership connections, and media opportunities
- 1-year access to the Founding Member tier of The Intentional Visibility Project, including trainings and resources
This offer begins with an exploratory call.
Complete Visibility Architecture - from $10,000
This option also comes after the Visibility Matrix Fast-Trak and is for larger projects, but the work is the same. Pricing and terms are custom for each project, based on complexity and content volume.
Click below to schedule an exploratory call.
Agency & Strategic Partnerships
If you are an agency or adjacent professional with clients who are recently branded/rebranded, have one of your brilliant marketing or PR plans, or have guided them through what their next chapter will look like. They will need a media platform to hold it.
My work is the next step to expand what you have lovingly created.
Curious? Click below to schedule a call to see what we can create together.
What Clients Say
“Donna Cravotta is an exceptional communicator, coach and educator who with patience and genius guided a cohort of women into the world of marketing, PR, and AI. As a novice and a former educator, I was impressed with how Donna introduced new concepts accessing all learning modalities. Along with bi-weekly strategy meetings, she made herself available to us whenever needed. She is brilliant at what she does, but more importantly, she cares deeply about her clients’ success.“
“Donna is one of the most interesting and incredible people I’ve ever met.
She is brilliant when it comes to PR and visibility for businesses and has helped me see where my gaps are when it comes to my own visibility.
If you are looking for proven strategies to get you published and seen by the audiences you do business with, I highly recommend connecting with her on your strategy.”
“Donna has been my go-to social sage for years. She seamlessly pops onto my team to lead various projects. She has built social media strategies, booked me on podcasts, landed impressive media opportunities, and most recently, she led the redesign of my website.
Donna understands how all of the moving parts come together. She has my voice and my back. Most importantly, she cares like it’s her business. I never make a digital move without consulting her first! She’s the BEST!”
Frequently Asked Questions
How do I know which is right for me?
Let’s have a conversation and figure it out together. Simply click one of the buttons on this page and select the date and time that works for you.
How quickly can we start?
Typically within a month. It depends on how quickly you return the new client questionnaire and my schedule. Since the work is custom and detailed, I only take on a limited number of clients each month.
Do you work globally?
Yes, I work with clients all over the world. Time zones are usually manageable (I’m US Eastern Time).
What about payment? How does that work?
For the Visibility Hour, you book directly and can pay by credit card at checkout.
For Substack, you can purchase directly from my media platform on Substack.
For all 1:1 work- The Visibility Matrix Fast-Trak, Long Games, Custom Visibility Architecture, and Agency & Strategic Partnerships, we first have a conversation; then I send you a customized invoice with all payment options after we talk and you have selected the service you want.
Do I need to have everything organized first?
The more organized you are with your content, the more time I can spend on strategy. You know what you have.
Organizing what exists is part of the work we do together. Completing the intake questionnaire will help you get organized.
My Tried & New + Foubd & Known methodology is specifically designed to help you gather everything you’ve already created and turn it into something strategic. But you do need to be an established professional with a body of work, including content, credentials, and a track record. I am not a coach. I don’t build businesses from scratch. I design media platforms, content, and visibility strategy for existing businesses.
I'm not very technical. Can I still do this?
Absolutely. I teach you what you need to know and introduce tools that make the work manageable. You don’t need to be technical going in; you do need to be willing to learn. Bring an open mind and your curiosity.
How much time will this take?
That’s one of the questions I get asked most, and the truth is, it depends.
This work isn’t about doing more. It’s about doing what actually matters. In The Visibility Matrix Fast-Trak, Long Games, and Custom Visibility Architecture services, we often start by simplifying, letting go of what isn’t working, easing the pressure to post constantly, and releasing strategies that were never meant for you in the first place.
After completing your Visibility Matrix Fast-Trak, you’ll have a positioning foundation, some implementation done, and a strategic roadmap to guide you as you keep building. From there, we refocus your time and energy on what actually moves the needle: building relationships, creating aligned content, and growing your visibility in ways that fit your life and your goals.
With both Long Games and Custom Visibility Architecture, we keep building together.
For the Visibility Hour, we typically work through one challenge or goal, so the time required to implement depends on the project scope.
Do you offer one-off services like "just build my media kit"?
No. Strategic deliverables such as media kits need to be built as part of a more comprehensive service.
The Visibility Hour is a one-off service where we can work through a specific challenge or goal. I also offer a lot of free content on my website, LinkedIn, Substack, and through the Friday Finds emails I send. I will also be offering workshops soon. You can learn more on my Events and Where I Hang Out Page.
Can I hire you for other kinds of consulting or speaking?
The structures I’ve outlined are how I do my best work with individual clients. I do take on larger organizational consulting engagements, and I love being brought in as a guest speaker or teacher in communities, masterminds, and retreats. If you have something like that in mind, check out my Media page, then contact me, and we’ll discuss whether it’s a fit. I have several workshops that work well in a shorter timeframe.
The Real 50 over 50
The Real 50 over 50: Wisdom Revolution is a visibility project featuring 175+ women over 50 who are quietly, or not so quietly, making a difference. They come from all walks of life and business and reached a point in life where they want to live on their terms, follow their hearts, and make an impact for themselves and others.
Meet these remarkable women by joining us every Wednesday at noon ET for a LIVE interview or on our monthly Wisdom Panels. Visit the Real 50 over 50 webpage to meet the women, watch replays, and see upcoming interviews and panels.
Hey I'm Donna Cravotta
I’m the Founder and CEO of Cravotta Media Group, and the creator of The Intentional Visibility Project on Substack and The Real 50 Over 50: The Wisdom Revolution—a weekly livestream series that’s featured over 150 women redefining visibility and success in their Third Act, and exploring where wisdom meets AI.
After 40 years of gathering stories—from a 125‑year‑old law firm to funeral directors, hand models, and hundreds of entrepreneurs—I hit pause and rebuilt everything. What emerged was my life’s work: helping accomplished women gather their wisdom, clarify their positioning, and build visibility systems rooted in their story.
I’m a Visibility + Positioning Strategist. My Tried & New + Found & Known methodology is a strategic content process that helps you see what you already have, clarify what’s next, and build intentional visibility that feels like you. This isn’t reinvention. It’s remembering who you are, reclaiming all of your parts, and building a foundation from there.
When you lead with your story, visibility stops being something you chase. It becomes the way the world is introduced to who you’ve become.
