by Donna | Mar 13, 2014 | Blog, Public Relations
Pitch letters are a great way to reach out to the media. As a matter of fact, more and more they are used in place of a press release. Pitch letters are usually sent via email and are used to contact media pros directly. Plus they are more natural to write then a...
by Donna | Jan 2, 2014 | Blog, Social Media
Hootsuite is one of my favorite social media tools. HootSuite is typically used as a social media scheduling tool, but I use it for so much more….I use it as a business intelligence tool and teach my clients to do the same. The results are almost instantaneous and...
by Donna | Dec 5, 2013 | Blog, Public Relations, Social Media, Social PR
Why do you need an editorial calendar? If magazine editors waited for inspiration or for free time, no magazine would ever get published. So how do they churn out high-quality content, month after month? By using an editorial calendar, also known as a media plan. Top...
by Donna | Sep 11, 2013 | Blog, Musings
It is September 11th. It has been 12 years since the unthinkable happened and our world was changed forever. There are so many that lost so much more than I did that day. I was born and raised in NY and grew up in the shadow of the World Trade Center, those buildings...
by Donna | Aug 21, 2013 | Blog, Public Relations, Social Media, Social PR
“In the Future Everyone Will Be World Famous for 15 Minutes” Andy Warhol So you want to claim your 15 minutes or more? Perhaps you have a few PR opportunities and you just do not know what to do? Here is a quick list of do’s and don’ts for pitching the...
by Donna | Jul 10, 2013 | Blog, Musings
So I have been sitting here for hours ruling out every topic for this blog post and I realized that I need to acknowledge this very special day. Today my dear son turns 11 and this is what is consuming my mind right now and keeping me from sharing SocialPR...
