OUR BLOG
How PR, Advertising and Social Media Work Together
Advertising Versus PR I am going to start with a popular business quote and one of my favorites that describes advertising versus PR: In 1938, Helen Woodward, the first US female advertising executive famously said... "Advertising is what you pay for. Publicity is...
Book Marketing 101
Long before your book launch or book signing event takes place, you’ll need to start building a buzz about it. Letting people know – and then remind them often – this is critical to your book's success, and the more media you can get, the better. Start With the Book...
What about the word “HACK”?
This has been on my mind for quite some time, when did people start using the word "hack" as a positive word? This drives me crazy, I go to events, read blogs, watch videos and people I deeply respect share their brilliance and call it a "hack." It always stops me...
Use Keyword Phrases to Grow Visibility
Keyword Phrases are like Content Rocket Fuel While there are many entrepreneurs and small business owners who write a blog because they like to write and express their ideas online, most people want someone to read it. If you want someone to read your blog, you need...
Who are your influencers?
We all have influencers, role models and people that we admire in our personal lives and our businesses. These influencers have been largely unattainable in the past, but social media has changed that significantly. What is an Influencer? They are people that others...
5 Ways to Use Social Media to Make Connections Online
Building connections and relationships are crucial components of the marketing function of your business. But life happens and sometimes you just cannot get out of the office or house, if you have a home-based business. As a single parent, I need to be selective about...
Create endless possibilities with a social engagement strategy
Creating a Social Engagement Strategy One of the most incredible things that I see happen time and time again is that when my clients engage, converse and build relationships online opportunities just seem to happen. As I am writing this post one client is just shared...
10 Social PR Strategies to Build Your Brand
Social PR is... Where traditional media (PR) meets with the online world of search engine optimization (SEO) and social media. When used correctly, this powerful social PR strategy trio can quickly make you visible online and help you to connect with your target...
How to Write a Media Pitch Letter
Pitch letters are a great way to reach out to the media. As a matter of fact, more and more they are used in place of a press release. Pitch letters are usually sent via email and are used to contact media pros directly. Plus they are more natural to write then a...
Listen to your social media
Hootsuite is one of my favorite social media tools. HootSuite is typically used as a social media scheduling tool, but I use it for so much more….I use it as a business intelligence tool and teach my clients to do the same. The results are almost instantaneous and...