Social Media Archives | Page 2 of 3

Who are your influencers?

by Donna | Nov 3, 2014 | Blog, Public Relations, Social Media

We all have influencers, role models and people that we admire in our personal lives and our businesses. These influencers have been largely unattainable in the past, but social media has changed that significantly. What is an Influencer? They are people that others...

5 Ways to Use Social Media to Make Connections Online

by Donna | Oct 1, 2014 | Blog, Social Media

Building connections and relationships are crucial components of the marketing function of your business. But life happens and sometimes you just cannot get out of the office or house, if you have a home-based business. As a single parent, I need to be selective about...

Create endless possibilities with a social engagement strategy

by Donna | Jul 23, 2014 | Blog, Social Media, Social PR

Creating a Social Engagement Strategy One of the most incredible things that I see happen time and time again is that when my clients engage, converse and build relationships online opportunities just seem to happen. As I am writing this post one client is just shared...

10 Social PR Strategies to Build Your Brand

by Donna | Jun 18, 2014 | Blog, Public Relations, Social Media, Social PR

Social PR is… Where traditional media (PR) meets with the online world of search engine optimization (SEO) and social media. When used correctly, this powerful social PR strategy trio can quickly make you visible online and help you to connect with your target...

Listen to your social media

by Donna | Jan 2, 2014 | Blog, Social Media

Hootsuite is one of my favorite social media tools. HootSuite is typically used as a social media scheduling tool, but I use it for so much more….I use it as a business intelligence tool and teach my clients to do the same. The results are almost instantaneous and...

Strategies for Creating an Editorial Calendar

by Donna | Dec 5, 2013 | Blog, Public Relations, Social Media, Social PR

Why do you need an editorial calendar? If magazine editors waited for inspiration or for free time, no magazine would ever get published. So how do they churn out high-quality content, month after month? By using an editorial calendar, also known as a media plan. Top...