by Donna | May 7, 2015 | Blog, Public Relations, Social Media
Advertising Versus PR I am going to start with a popular business quote and one of my favorites that describes advertising versus PR: #Advertising is what you pay for, #publicity is what you pray for – unknown Click To Tweet This is an incredibly powerful and...
by Donna | Feb 25, 2015 | Blog, Marketing, Public Relations
Long before your book launch or book signing event takes place, you’ll need to start building a buzz about it. Letting people know – and then remind them often – this is critical to your book’s success, and the more media you can get, the better. Start With the...
by Donna | Nov 3, 2014 | Blog, Public Relations, Social Media
We all have influencers, role models and people that we admire in our personal lives and our businesses. These influencers have been largely unattainable in the past, but social media has changed that significantly. What is an Influencer? They are people that others...
by Donna | Jun 18, 2014 | Blog, Public Relations, Social Media, Social PR
Social PR is… Where traditional media (PR) meets with the online world of search engine optimization (SEO) and social media. When used correctly, this powerful social PR strategy trio can quickly make you visible online and help you to connect with your target...
by Donna | Dec 5, 2013 | Blog, Public Relations, Social Media, Social PR
Why do you need an editorial calendar? If magazine editors waited for inspiration or for free time, no magazine would ever get published. So how do they churn out high-quality content, month after month? By using an editorial calendar, also known as a media plan. Top...
by Donna | Aug 21, 2013 | Blog, Public Relations, Social Media, Social PR
“In the Future Everyone Will Be World Famous for 15 Minutes” Andy Warhol So you want to claim your 15 minutes or more? Perhaps you have a few PR opportunities and you just do not know what to do? Here is a quick list of do’s and don’ts for pitching the...
