How PR, Advertising and Social Media Work Together
Advertising Versus PR I am going to start with a popular business quote and one of my favorites that describes advertising versus PR: In 1938, Helen Woodward, the first US female advertising executive famously said… “Advertising is what you pay for....Book Marketing 101
Long before your book launch or book signing event takes place, you’ll need to start building a buzz about it. Letting people know – and then remind them often – this is critical to your book’s success, and the more media you can get, the better. Start With the...Who are your influencers?
We all have influencers, role models and people that we admire in our personal lives and our businesses. These influencers have been largely unattainable in the past, but social media has changed that significantly. What is an Influencer? They are people that others...