by Donna | Jun 18, 2014 | Blog, Public Relations, Social Media, Social PR
Social PR is… Where traditional media (PR) meets with the online world of search engine optimization (SEO) and social media. When used correctly, this powerful social PR strategy trio can quickly make you visible online and help you to connect with your target...
by Donna | May 14, 2014 | Blog, Marketing
When you think of creating online content, what flashes immediately into mind? Most likely, “blog posts”. But did you know there are at least 30 types of content you can publish online? Disclaimer – you do not need to implement all 30, just use what works for...
by Donna | Jan 2, 2014 | Blog, Social Media
Hootsuite is one of my favorite social media tools. HootSuite is typically used as a social media scheduling tool, but I use it for so much more….I use it as a business intelligence tool and teach my clients to do the same. The results are almost instantaneous and...
by Donna | Dec 27, 2013 | Blog, Public Relations
HOW TO CAPITALIZE ON YOUR MEDIA OPPORTUNITY WOO HOO! All of the pitching is paying off and you just landed your first TV appearance. So first you squeal, jump up and down, call everyone you know and then what? Here are a few pointers to make sure your star quality...
by Donna | Dec 5, 2013 | Blog, Public Relations, Social Media, Social PR
Why do you need an editorial calendar? If magazine editors waited for inspiration or for free time, no magazine would ever get published. So how do they churn out high-quality content, month after month? By using an editorial calendar, also known as a media plan. Top...
by Donna | Sep 11, 2013 | Blog, Musings
It is September 11th. It has been 12 years since the unthinkable happened and our world was changed forever. There are so many that lost so much more than I did that day. I was born and raised in NY and grew up in the shadow of the World Trade Center, those buildings...
