Blog Archives | Page 2 of 5 | Cravotta Media Group

Smart Social Media Listening Strategies

by Donna | May 11, 2016 | Blog, Social Media

Smart Social Media Listening Strategies Social media has changed the way business is done. Small business owners have access to a level of research and business intelligence that we never had access to before. In the past, this type of information was only available...

Don’t Fear Keywords

by Donna | Feb 24, 2016 | Blog, SEO Strategies, Social Media, Social PR

Don’t Fear Keywords Most business owners shy away from incorporating keywords into their online content due to feeling overwhelmed by the enormity of the idea of SEO… It’s time to let that go and…. Embrace the Power of Keywords Keyword research...

How to Use Free Resources to Land Media Opportunities

by Donna | Jul 20, 2015 | Blog, Public Relations

How to Connect with Media? Landing media opportunities for your small business can grow your visibility in a very targeted way and introduce you to new audiences of people that you never knew existed. Think about what might occur if you garner a mention in the NY...

Social Media Is All About Connecting With People

by Donna | May 12, 2015 | Blog, Social Media, Social PR

Whether you are part of a huge corporation or are a small business owner, you know that a social media presence is no longer optional. It’s an integral part of the marketing plan for any business that wants to be profitable. If your business is not engaging regularly,...

How PR, Advertising and Social Media Work Together

by Donna | May 7, 2015 | Blog, Public Relations, Social Media

Advertising Versus PR I am going to start with a popular business quote and one of my favorites that describes advertising versus PR: In 1938, Helen Woodward, the first US female advertising executive famously said… “Advertising is what you pay for....

Book Marketing 101

by Donna | Feb 25, 2015 | Blog, Marketing, Public Relations

Long before your book launch or book signing event takes place, you’ll need to start building a buzz about it. Letting people know – and then remind them often – this is critical to your book’s success, and the more media you can get, the better. Start With the...