Day 4: Be Media Ready Before Opportunity Knocks

Today is DAY 4 of 5 Fast Ways to Up Your Visibility, exclusively from the content in BeVisible.club, to empower you with the tools to become more visible to your perfect audience.

Today’s strategy is about being MEDIA KITS.

Be Media Ready Before Opportunity Knocks

I keep up with what journalists, podcasters, and other decision-makers need to make a decision about YOU. Year after year, one item consistently at the top of the list is that they wish people were better prepared.

What’s in a Media Kit

A media kit simply compiles everything the host will need in one place. A Speaker One Sheet is a shorter version often preferred by podcast hosts. One of the best ways to build relationships with busy hosts and journalists is to make their jobs easy. Compiling it all in an easy-to-read, simple format helps you stand out and be remembered.

Here is a list of what to include in a Media Kit.

• Short Biography
• Description/images of products, services, or book
• Headshot /Logos
• List and description of Speaker Topics
• Testimonials / Quotes
• Contact Information, Social Media Handles, Website, Email, etc
• Book Page for authors
• Podcast Page for podcast hosts
• Event page for hosts

Here are a few tips:

• Listen to the podcast, read the journalist articles, and understand where you fit in.
• Have your media kit, images, and anything else you need ready.
• Respond to communications quickly.
• Start building a media list to keep track of communications.
• Do not send attachments – have a link to your media kit and anything else you’re providing to include in an email.

For additional information, strategies, and Canva media kit templates, visit the Resources Page to download the workbook and access additional resources.

Get the Resources

About BeVisible.club

Keeping up with the ever-changing landscape of marketing is becoming increasingly challenging. That’s why I created BeVisible.club—a community where speakers, authors, and entrepreneurs can learn how to step out of the noise and connect with their perfect audience, regardless of what might change.

BeVisible.club isn’t about chasing the latest trends. It’s about getting back to what really matters – your story, your audience, and the genuine connections that drive your business forward.