STRATEGIC VISIBILITY ARCHITECTURE
for accomplished women 50+ building Third Act businesses
Client Love
What is Strategic Visibility Architecture?
Strategic visibility architecture means I look at everything you’ve already created. Your content, your credentials, your story, your decades of expertise. I see how it all fits together in ways you can’t see from inside your own business.
Then I build the strategy so the right people find you, understand your value, and seek you out.
Most women over 50 have amassed decades of expertise scattered across blog posts, speaking engagements, client work, LinkedIn posts, and ideas they haven’t quite articulated or forgotten.
You don’t need to create more or dance on TikTok… You need to figure out what you already have.
That’s where I come in with my Tried & New methodology. Just like you would clean out your closets, we lovingly sort through what you have and decide what stays, what goes, what can be upcycled/recycled, and what can be sold or given away. This becomes your foundation for what’s next and is built into manageable systems with strategic use of AI.
How We Work Together
The work I do covers three core areas that most people think are separate but actually need to work together: your story and positioning, your content strategy, and your media and PR relationships.
When these three pieces work together… story, content, and media… that’s when visibility becomes strategic. That’s when it starts to compound. And that’s exactly what I help you build.
Start with YOU
First, we start with you. Not your brand guidelines or your elevator pitch, YOU. Your values, your vision, the story that’s been running quietly in the background of your work for years. We use my Tried & New methodology to gather everything you’ve already created and shape it into something clear and cohesive that actually reflects who you are now. This is where we figure out your positioning, your audience, and the message that makes people say “yes, that’s exactly what I need.”
Content as a Foundation
Then we tackle content. Not creating more of it, organizing, repurposing, and strategically leveraging what you already have. We build your content ecosystem using tools like Google NotebookLM so you can see patterns in your own work, turn one podcast interview into months of content, and create a sustainable system that doesn’t exhaust you. This is where we make sure you’re showing up consistently in ways that actually get you found by the right people, including AI search.
PR = Relationships
Finally, we work on media and PR relationships. Not blasting pitches into the void, building real relationships with podcast hosts, journalists, and event organizers. I teach you how to pitch like a partner, find the right opportunities, create the assets you need (media kits, pitch templates, targeted lists), and leverage every single appearance so your visibility compounds over time.
Your Options
Start Here: Strategic Deep Dive
$750 | 2 hours + complete strategic plan
Regardless of the level of services you choose to invest in… it starts with a deep dive.
You’ll complete my comprehensive intake questionnaire, the same one I’ve refined over the past 12 years with clients across industries. I’ll review everything: your content, your story, your audience, your goals, your body of work.
Then I’ll build your complete Strategic Visibility Plan.
We’ll spend 2 hours together reviewing the plan. You’ll see your business the way I see it: patterns you’ve missed, untapped potential in your existing work, strategic opportunities hiding in plain sight, and the architecture for visibility that actually compounds.
You’ll walk away with:
- Your complete Strategic Visibility Plan
- Clear next steps prioritized for your business
- Recording and summary of our session
- Strategic insights you can implement immediately
- Includes a 30-day follow-up call to support your implementation and answer questions
- Clarity on whether continued partnership makes sense
- Your $750 investment credits toward any Strategic Partnership or BeVisible.club enrollment within 6 months
What happens next:
If you decide to continue working together, the $750 gets credited toward whatever you choose. If not, you keep the plan and run with it yourself.
Limited to 2 Deep Dives per month
Strategic Partnerships
This isn’t a program. It’s a strategic partnership.
This is 1:1 work where I immerse myself in your business and we build your visibility strategy together. You get regular strategy sessions with me (frequency depends on which tier you choose), solo access to my complete BeVisible methodology so you can reference everything between sessions, and strategic deliverables built as we need them, media kits, LinkedIn optimization, PR infrastructure, content systems, book marketing, whatever makes sense for where you are.
I become the person who sees opportunities you can’t see, finds connections you didn’t know existed, and helps you make strategic decisions as your business evolves. Think of it as having a strategic partner who’s always looking out for ways to make you more visible.
One client described it this way: “Donna doesn’t just learn about you, she immerses herself and swims in your business.”
I take on a maximum of 3 partnerships at each tier to ensure dedicated strategic focus
3-Month Partnership | $5,000
- Start with the 2-hour Deep Dive Strategy Session
- Monthly 90-minute sessions.
- Best for a focused sprint to build your PR foundation, clarify your positioning, or get your content strategy working.
- If you’ve already purchased a 2-hour Deep Dive Strategy Session | $4,250 | Payment Plans available.
6-Month Partnership | $8,500
- Start with the 2-hour Deep Dive Strategy Session
- Bi-weekly 60-minute sessions.
- Best for building complete systems and having ongoing support as you implement, pitch media, prepare for a big event, or write a book.
- If you’ve already purchased a 2-hour Deep Dive Strategy Session | $7,750 | Payment Plans available.
12-Month Partnership | $14,000
- Start with the 2-hour Deep Dive Strategy Session
- Bi-weekly 60-minute sessions with quarterly deep-dives.
- Best for established leaders. We’ll build your complete visibility ecosystem that evolves alongside your business.
- If you’ve already purchased a 2-hour Deep Dive Strategy Session | $13,250 | Payment Plans available.
Once you’ve decided on a plan, I’ll send you a customized invoice with payment options: pay in full, ACH bank transfer payment plans, or financing through Buy Now, Pay Later programs.
I take on a maximum of 3 partnerships at each tier to ensure I can give you my complete focus.
Quick Strategic Clarity
$400 | 1 hour | Limited to 3 sessions per month
Need strategic direction on one specific challenge?
Book an hour. Bring your question. Get clarity.
Maybe you’re stuck on your LinkedIn positioning. Or you can’t figure out which podcasts to pitch. Or your content strategy feels scattered. Or you’re not sure what story to lead with.
One hour. Focused strategic thinking. Immediate direction.
After our session, you’ll receive the recording, summary, and any resources we discussed.
This is for:
- Quick strategic wins on specific challenges
- Testing if we’re a fit before committing to deeper work
- Immediate clarity when you’re stuck
BeVisible.club
BeVisible.club is a one-year, small-group experience for 20 women, over 50, who are ready to be seen.
With 1:1 strategy throughout the year, live community calls twice a month, and a private membership space with everything you need to stay focused and visible.
By joining BeVisible.club, you’re not investing in a course, you’re saying YES to collaboration and future-proofing for longevity and relevance regardless of what changes come our way.
Here, your voice doesn’t need to be louder; it needs to reach the right ears, hearts, and minds. Your next chapter isn’t about reinvention or starting over. It’s about revelation, remembering who you are, and building quiet momentum.
The group is intentionally small—limited to 20 women. This means I can actually immerse myself in your work, help land you media opportunities, and champion your visibility.
Current availability: Approximately 10 spots
One year. $5,000 | After Strategic Deep Dive: $4,250 | Payment Plans Available.
“Donna Cravotta is an exceptional communicator, coach and educator who with patience and genius guided a cohort of women into the world of marketing, PR, and AI. As a novice and a former educator, I was impressed with how Donna introduced new concepts accessing all learning modalities. Along with bi-weekly strategy meetings, she made herself available to us whenever needed. She is brilliant at what she does, but more importantly, she cares deeply about her clients’ success.“
“Donna is one of the most interesting and incredible people I’ve ever met.
She is brilliant when it comes to PR and visibility for businesses and has helped me see where my gaps are when it comes to my own visibility.
If you are looking for proven strategies to get you published and seen by the audiences you do business with, I highly recommend connecting with her on your strategy.”
“Donna has been my go-to social sage for years. She seamlessly pops onto my team to lead various projects. She has built social media strategies, booked me on podcasts, landed impressive media opportunities, and most recently, she led the redesign of my website.
Donna understands how all of the moving parts come together. She has my voice and my back. Most importantly, she cares like it’s her business. I never make a digital move without consulting her first! She’s the BEST!”
Frequently Asked Questions
What's the difference between Strategic Partnerships and BeVisible.club?
Strategic Partnerships are 1:1. You get my complete focus, regular sessions with just you and me, and I’m fully immersed in your specific business. BeVisible.club gives you the same methodology and content, but in a small group setting where you implement with my guidance and support from other women doing the same work. Both are excellent options; it depends on whether you want a dedicated partnership or a community-based implementation. I’ve had clients go back and forth depending on their needs.
How do I know which is right for me?
Start with the 2-Hour Strategic Deep Dive. After we review your plan together, the right path will be obvious. Some people know they need intensive 1:1 work. Others realize they’d thrive with the methodology and community. The Deep Dive shows us both what makes sense. The $750 investment will go toward any additional service you choose. And some clients are happy with the roadmap and implement it on their own. It’s totally up to you.
What actually happens in the 2-Hour Strategic Deep Dive?
You’ll complete my intake questionnaire, which will take some time and make you think about things you may not have considered. I review everything you send, as well as anything publicly available about your work. Then I build your Strategic Visibility Plan: where you are now, what opportunities exist, what’s missing, and the complete strategic architecture for moving forward. We spend two hours reviewing it together, and you’ll see patterns in your work you couldn’t see before. You leave with the complete plan, the recording, and total clarity on next steps. There is a lso a follow-up call 30 days later to check in after you’ve had some time to think about the plan.
What if I'm not ready to continue after the Deep Dive?
Then you keep your Strategic Visibility Plan and implement it yourself. The $750 bought you strategic clarity and direction. That has real value whether you continue or not. There’s never pressure to keep going. Your $750 Strategic Deep Dive is credited toward a Strategic Partnership or BeVisible.club enrollment within 6 months of finalizing your project.
How quickly can we start?
Upon purchase of a 2-Hour Strategic Deep Dive or a Strategic Partnership, you will receive a detailed questionnaire. Once I receive your completed questionnaire, I’ll send you a calendar link to schedule the first strategy session 2-3 weeks out. BeVisible.club has rolling enrollment, so you can join whenever you’re ready.
Do you work globally?
Yes, I work with clients all over the world. Time zones are usually manageable (I’m US Eastern Time), and we can arrange payment case-by-case for international situations.
What about payment? How does that work?
For the 2-hour Strategic Deep Dive, the One-Hour Quick Strategic Clarity Session, and BeVisible.club, you book directly and choose your payment method at checkout: credit card or Buy Now Pay Later financing.
For Strategic Partnerships, I send you a customized Stripe invoice with all payment options after we talk and you choose the strategy plan you want. You can pay in full, set up a recurring ACH payment plan, or use Buy Now Pay Later financing. International clients work with me directly to arrange payment.
What if I've never done PR or pitched podcasts before?
That’s perfect. You’re exactly who this work is for. I teach you how to do it properly: how to pitch, how to prepare, how to build relationships with hosts and journalists, how to leverage every opportunity so your visibility compounds. Whether you’re starting from zero or you’ve been doing this for years, the methodology works. Many of my clients come to enjoy this; it’s a great way to build relationships with people who can make aligned introductions. In the future, if you choose to delegate or hire an agency, you will be empowered to hire the right team.
Do I need to have everything organized first?
No. Organizing what exists is part of the work we do together. However, completing the questionnaire will help you get organized.
My Tried & New methodology is specifically designed to help you gather everything you’ve already created and turn it into something strategic. But you do need to be an established professional with a body of work, including content, credentials, and a track record. I don’t build businesses from scratch. I architect visibility for businesses that already exist.
I'm not very technical. Can I still do this?
Absolutely. I teach you what you need to know and introduce tools that make the work manageable. You don’t need to be technical going in; you do need to be willing to learn. Bring an open mind and your curiosity.
How much time will this take?
That’s one of the questions I get asked most, and the truth is, it depends.
This work isn’t about doing more. It’s about doing what actually matters. In Strategic Partnerships and BeVisible.club, we often start by simplifying, letting go of things that aren’t working, stopping the pressure to post constantly, and releasing strategies that were never meant for you in the first place.
After your Strategic Deep Dive, you’ll have your personal Visibility Plan, your custom roadmap. From there, we refocus your time and energy on what actually moves the needle: building relationships, creating aligned content, and growing your visibility in ways that fit your life and your goals.
For Strategic Partnerships, you’ll have your bi-weekly or monthly sessions with me, plus time for implementation between. For BeVisible.club, it’s two 60-minute calls per month plus whatever you spend implementing. You control the pace. Most people find they’re actually spending less frantic energy and more focused energy once we clarify the strategy.
Can I switch from BeVisible.club to a Strategic Partnership later?
Yes. If you realize within the first 3 months that you need more intensive 1:1 work, your full BeVisible investment credits toward the Strategic Partnership. After 3 months, you’ll receive a $1,000 credit as a thank you for being part of BeVisible, and we’ll structure your Strategic Partnership from there.
Can I book multiple Deep Dives for different areas?
No. The Deep Dive is designed to look at your complete visibility ecosystem, not separate pieces. If you need ongoing strategic support across multiple areas, that’s what Strategic Partnerships are for.
Do you offer one-off services like "just build my media kit"?
No. Strategic deliverables like media kits need to be built within your complete visibility strategy, not in isolation. A media kit by itself is just a document. A media kit built as part of your strategic architecture actually works. Everything I do is connected to strategy. That’s why it works.
Can I hire you for other kinds of consulting or speaking?
The structures I’ve outlined are how I do my best work with individual clients. I do take on larger organizational engagements, and I love being brought in as a guest speaker or teacher in communities, masterminds, and retreats. If you have something like that in mind, contact me and we’ll talk through whether it’s a fit. I have several workshops that work well in a shorter timeframe.
What about VIP days or weekend intensives?
No. We’re building a foundation, so you can keep growing. My work requires time to immerse in your business, time to see patterns, time to architect something that lasts. Rush intensives compromise the quality of strategic thinking. The Strategic Deep Dive is my fastest option, and even that requires pre-work.
The Real 50 over 50
The Real 50 over 50: Wisdom Revolution is a visibility project featuring 150+ women over 50 who are quietly, or not so quietly, making a difference. They come from all walks of life and business and reached a point in life where they want to live on their terms, follow their hearts, and make an impact for themselves and others.
Meet these remarkable women by joining us every Wednesday at noon ET for a LIVE interview or on our monthly Wisdom Panels. Visit the Real 50 over 50 webpage to meet the women, watch replays, and see upcoming interviews and panels.
Hey I'm Donna Cravotta
I’m the Founder and CEO of Cravotta Media Group, and the creator of BeVisible.club and The Real 50 Over 50: The Wisdom Revolution, a weekly livestream series that’s featured over 150 women redefining visibility and success in their Third Act.
After 40 years of working, I hit pause and rebuilt everything.
What emerged was my life’s work: guiding accomplished entrepreneurial women to gather their wisdom, reclaim the parts of their story they’ve left behind, and turn it into a sustainable business that reflects who they are now.
My approach is rooted in strategy, storytelling, and truth.
I guide women as they make sense of what they already have, clarify what’s next, and step into intentional visibility that feels natural, not performative.
This isn’t reinvention. It’s remembering who you are and building a foundation from there.
Because when you’re grounded in your story, visibility stops being something you chase. It’s something you become.
Not Sure Where to Start?
Most clients begin with the 2-Hour Strategic Deep Dive ($750).
It’s the fastest way to see what’s possible, understand your complete visibility architecture, and determine the right path for you.
