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Kim Conant | The Real 50 over 50

About me

I’m a Personal Brand Photographer and Strategist. I use my 20+ years of experience in personal branding, marketing, and sales to help women over 40 build personal brands that highlight their expertise and empower them to be confident as the face of their brand.

The best compliment I’ve received is that I make “older” women look cool!

What do you do and why do you do it?

I’m on a mission to empower women over fifty and help them build unforgettable personal brands, highlighting their expertise and knowledge.

I believe in celebrating the privilege of aging, recognizing that it brings a wealth of experience and wisdom and sets you apart.

Your age is your advantage, and your story is your strength—let’s make them the foundation of your exciting new chapter.

I believe it’s never too late to change your life, personally and professionally. I started over at 48, changed careers, and started a new business. I’ve never been happier. I learned that we deserve happiness and can do hard things. I want to help women do the same.

What changed for you after age 50?

Turning 50 had a huge impact on my life. It’s the first time I felt older.

My entire view of the world and my life shifted because I finally realized that

  1. I have less time on this earth. There was no longer “let me wait and see” – that time is now.
  2. I feel the happiest and the freest I have ever felt in my life, and I know it’s because all of the anxieties of caring about how others saw or thought of me went away.
  3. I’m working on being the best version of myself – taking responsibility for my life instead of blaming others.

This is how I changed my life – becoming conscious and wanting to improve my life in all aspects and my relationships with myself and the people in my life. I am ready to conquer the world – have deeper, more meaningful experiences, and be happy and healthy. Recognizing the things that really matter and having a deep respect and appreciation for them.

What would you tell the 20 or 30-year-old YOU?

  • Be way more mindful of money.
  • Make sure to have a skill and master it.
  • Let go of the past. Stop carrying it around.
  • Learn to be more conscious because the power of now is what will change your life.

What do you think you’ll tell yourself in retrospect at the end of your life?

I’m proud of you.

What impact do you think increased visibility can have on your business?

Visibility is the key to success. Having a talent or skill will not guarantee your success. Communicating your talent and skill — getting visibility to the right audience is the key to success.

Who or what inspires you and why?

Sue Bryce — she is a photographer, coach and educator. I have learned so much from her about the business of photography, honing my craft and overcoming emotional blocks. Her education is affordable and she pushed herself to do public speaking to reach more people and gain the success she has. She shows how she failed, overcame, learned, and pushed her way through tough times to reach her goals. She is an inspiration.

Something else I’d like to share

At this age most of us have been through tough things. We’ve had beautiful moments and challenging moments that may have truly affected our lives in some way. I’ve learned the importance of having a strong sense of self-awareness and self-esteem to help overcome life’s challenges. I didn’t always have that I most likely suffered more because of it. That’s why I love helping women define their personal brand and bring all of the parts – the good and the bad — because it’s all of us, all of the experiences that make us who we are.

And, it’s a privilege to be this age. I don’t forget that as people in my life get sick or pass away.

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