The Real 50 over 50 | Judi Harrington

About me

Judi Harrington is a storytelling expert who helps business owners turn their ideas into powerful stories that speak to the world.

As a copywriter, Judi leads with the philosophy that “you can’t see the label when you live inside the bottle” and works collaboratively with businesses and brands to ensure their message resonates with and converts their audience. She’s written for national brands such as Cross Country Mortgage and Bechewy.com; international brands such as Expert.ai; as well as attorneys, financial planners, insurance experts, and money managers throughout North America.

In 2022, Judi added “author” to her list of accomplishments with the premiere of “Fuckery: The Life and Times of A Legend (In Her Own Mind)”, a humorous memoir in essays celebrating her family credo of “putting the ‘fun’ in ‘dysfunctional.’” She quickly added “editor” to the list when she edited the Amazon Bestseller, Mastering Your Sleep Puzzle: Your 12-Week Guide to Sleeping Better by Kali Patrick, which hit the shelves in 2023.

As a writing coach devoted to ushering writers on the path to self-publishing, Judi has worked alongside entrepreneurs to bring book ideas to life in the areas of non-fiction, memoir, and health & wellness.

What do you do and why do you do it?

I believe we all have a story to tell, and my mission is to help as many people as I can get their ideas out of their heads, onto the page, and out in the world — where their ideas belong. I am a copywriter for the overlooked and misunderstood, and I develop website copy, blogs, newsletters, and email campaigns for solopreneurs and businesses looking to connect with their ideal clients. I self-published my first book, “Fuckery: The Life And Times of A Legend (In Her Own Mind)” because I don’t believe in asking permission to tell my story, and I encourage others to do so in my work as a writing coach and book editor.

What changed for you after age 50?

Well, my marriage dissolved, which left me with the great opportunity to find myself again. I am now living my life on my terms, without apology or permission.

What would you tell the 20 or 30-year-old YOU?

You’re going to lose yourself for a while, but you’ll get yourself back.

What do you think you’ll tell yourself in retrospect at the end of your life?

I was an absolute badass who taught my children to be the same.

What impact do you think increased visibility can have on your business?

Speaking engagements, potential book collaborations, higher-end writing projects.

Who or what inspires you and why?

Good storytelling inspires me. I love to hear great stories and craft thought-provoking ones.

Something else I’d like to share

I am a self-professed word nerd and my linguistic fantasy is that the word “Fuckery” makes it into the Oxford English Dictionary in my lifetime.

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