Dana Hilmer | The Real 50 over 50

About me

Nice to meet you!

I am an author, speaker, and coach dedicated to helping women create more adventure, purpose, and possibility in the second half of their lives.

With a passion for helping women reimagine what’s possible as they grow older, I work with ambitious, high-achieving women as they tackle challenges, navigate change, and create the lives and careers they love.

I am no stranger to reinvention, myself, as my career has spanned the spectrum from the corner office in magazine publishing to serving as a marketing consultant, television spokesperson, podcast host, author, speaker, and sought-after personal leadership and midlife reinvention coach and educator. I am the founder of Wiser and Free™ and the co-creator of Camp Reinvention™ and have helped thousands of women navigate big life transitions to create their next act with confidence, excitement, and peace of mind.

As a media veteran, I’ve shared my insights on hundreds of media outlets across the country, spoken to audiences large and small, and created custom programs for organizations such as PepsiCo, Yale, and Medidata. I live in the greater NYC area, am married to my college sweetheart, and am the proud mama of three young adult sons.

What do you do and why do you do it?

There are more women over the age of 50 than at any other time in history, and we have an opportunity to change what it means to grow older for our generation and generations to come.

I don’t know about you, but I don’t want to grow older the way my mom did, and like all of the women in 50 Over 50, I’m passionate about changing the narrative about and opportunities for women as they grow older. I wholeheartedly believe that it is never too late to pursue a dream, and that is, quite frankly, what keeps the sparkle of life fully alive. “Living never gets old,” unless you say so.

What changed for you after age 50?

Everything!

What would you tell the 20 or 30-year-old YOU?

Trust yourself. You know what’s important to YOU, and you’re so much more capable than you think you are.

What do you think you’ll tell yourself in retrospect at the end of your life?

What an incredible ride! Living, truly, never gets old!

What impact do you think increased visibility can have on your business?

A lot. Not enough women know about the work that I do… yet. My focus has always been on serving my clients, and the remainder of my time often gets eaten up by the daily operations of running a business. I’ve recently outsourced a bunch of my operations so I can get out there and be visible and serve. It’s a work in progress…

Who or what inspires you and why?

My 3 boys. It’s amazing to see that they all know who they are, are confident in pursuing what they want, and are embracing the adventure of life. I can’t wait to see what they create and how they continue to grow.

Something else I’d like to share

I’m opening the doors to EVOLVE!, a group program to help women navigate transitions in midlife and beyond. This virtual 6-month, bi-weekly group program consists of guided, lively discussions and coaching on topics crafted to gain clarity, overcome challenges, and create momentum toward creating a second half of life that you love. The program launches in September 2025, and space is limited to 12. Here are the details!

Meet More of the Real 50 Over 50 Women

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