Blog
SERIES: THE INTENTIONAL VISIBILITY PROJECT
The Intentional Visibility Project is an 8-part framework that shows you how to build strategic visibility on everything you’ve already created, your wisdom, your content, your relationships, and your experience. Instead of starting over, you call in the fleet: seven interconnected pieces that work together. The eighth article walks you through how to create your strategic compass.
This framework represents years of my work woven together, refined through my own evolution and guiding accomplished women through theirs. Below, you’ll see how each piece connects to create visibility that matches the significance of your work.
Article 1
Why Intentionality Is the Heart of My Work
Article 2
The Architecture of Visibility: Building a Foundation That Lasts
Article 3
You are NOT the Hero. It is NOT Your Journey… It’s All About Your Audience
Article 4
The Paradox: When Wisdom Meets AI
Article 5
Your Content is the Mixtape of Your Wisdom
Article 6
Discerning Content Curation: Start with What’s Tried & New
Article 7
Listening First: The Relationship Architecture of PR
Article 8
Connecting the Dots: How Strategy Becomes Your Compass
Smart Social Media Listening Strategies
Smart Social Media Listening Strategies Social media has changed the way business is done. Small business owners have access to a level of research and business intelligence that we never had access to before. In the past, this type of information was only available...
Don’t Fear Keywords
Don't Fear Keywords Most business owners shy away from incorporating keywords into their online content due to feeling overwhelmed by the enormity of the idea of SEO... It's time to let that go and.... Embrace the Power of Keywords Keyword research and SEO can be...
How to Use Free Resources to Land Media Opportunities
How to Connect with Media? Landing media opportunities for your small business can grow your visibility in a very targeted way and introduce you to new audiences of people that you never knew existed. Think about what might occur if you garner a mention in the NY...
Social Media Is All About Connecting With People
Whether you are part of a huge corporation or are a small business owner, you know that a social media presence is no longer optional. It’s an integral part of the marketing plan for any business that wants to be profitable. If your business is not engaging regularly,...
How PR, Advertising and Social Media Work Together
Advertising Versus PR I am going to start with a popular business quote and one of my favorites that describes advertising versus PR: In 1938, Helen Woodward, the first US female advertising executive famously said... "Advertising is what you pay for. Publicity is...
Book Marketing 101
Long before your book launch or book signing event takes place, you’ll need to start building a buzz about it. Letting people know – and then remind them often – this is critical to your book's success, and the more media you can get, the better. Start With the Book...