The Art of Strategic Listening For years, I’ve emphasized that the most overlooked marketing strategy is listening. When you listen first, you connect in ways beyond complex social media campaigns—it's human. It’s a conversation, an introduction. This week, let's...

Shared Values: Your Compass to Intentional Visibility When you deeply understand your values and those of your perfect audience, visibility becomes infinitely easier. It's not about posting values on your website—it's about living them through every business decision...

Don't Burn Down the Ships—Call in the Fleet: Choose Business Evolution Over Reinvention In 2006, I started my business out of necessity—as a solo parent, I needed to be closer to home for my then 4-year-old son. My skills and business grew by adapting to clients'...

Remembering, Reclaiming, Evolving: Lessons from The Real 50 over 50 Two years ago, I started The Real 50 over 50, not knowing how profoundly it would impact both the women I interviewed and myself. March seems to be my month for taking stands. This year is no...

Story Prompts Sharing personal stories about yourself and your business can create a connection with your audience and strengthen your brand. Below are prompts you can use for inspiration as you craft your own stories. Overview Video Watch this short video for ideas...