BeVisible.club
Next Cohort Begins on November 17
“Build a business that reflects who you are”
A year-long strategic visibility partnership for 20 accomplished women over 50 building sustainable, values-based businesses… without the hustle or hype.
Are you ready to BeVisible?
I built this for you.
What BeVisible Is
BeVisible.club isn’t a course or a formula. It’s a year-long strategic visibility partnership for accomplished women over 50 who are open to possibility and change as they move forward.
You want to gather your body of work, honor your accomplishments, release what no longer serves you, and build a sustainable business that reflects your version of success, one you can have for as long as you want.
This work is deeply personal. It starts with you, your story, your values, your voice. We work with what you’ve already created, shaping it into a visibility strategy that connects, evolves, and grows alongside you.
It’s intentionally small (limited to 20 women) and not meant for everyone. It’s for those ready to step into their next act in full expression, and BeVisible.
… Is this for YOU?
BeVisible.club
Year-Long Strategic Visibility Partnership
If this sounds like what you’ve been looking for:
Investment: $5,000 annually
Limited to: 20 women
Next Cohort Begins: November 17, 2025
Applications Close: November 7, 2025
Not sure yet? Join us for a live Open House to experience the work firsthand…
No webinars… We’re doing LIVE Strategy Hot Seats
Here’s What Actually Happens Inside BeVisible.club
You have years of content, expertise, and stories. You’ve been creating, building, working. But it’s scattered. It’s not working together. And you’re not sure what to do with it all.
Here’s what we do:
- Strategy becomes your compass – Define what YOU have, what you want, and who it’s for
- Stop doing things that don’t matter – And that you detest doing
- Repurpose and upcycle your content intentionally – This becomes the foundation for your next act
- Learn to mind meld with AI – Co-create together as thought partners
- Leverage PR to build relationships – With decision makers who amplify your voice where it matters
I’m thrilled that Diana Place, founder of Third Act Quest and the 333 Collective is joining this cohort.
What We Do Together
- reconnect to your story
- find your audience
- create meaningful content
- land media opportunities
- learn and grow in community
- build quiet momentum
The Methodology: The Tried & New Process
Along the way, we lose parts of ourselves. After years of working and building businesses, it’s easy to forget what we’ve accomplished or let unfinished projects gather virtual dust. The things that used to matter most might fade into the background, but they’re still part of your story.
When those parts get left out, we start to feel disconnected, from ourselves, and from how we communicate with others. That’s often when we find ourselves seeking answers elsewhere, only to realize, deep down, we had the wisdom all along.
This can lead to regret, frustration, and disillusionment. But it doesn’t have to end there.
The Tried & New process helps you reconnect with every part of your story. We’ll gently pull together the pieces you’ve lost track of, sometimes without even realizing they’d gone missing.
Inspired by The Gentle Art of Swedish Death Cleansing, this is my signature process for designing a business that truly fits this stage of your life.
We look at what you’ve already built and ask four essential questions.
What’s left becomes the strong foundation of your third-act business, built on the best of who you already are.
This process clears the clutter, celebrates your accomplishments, kicks imposter syndrome to the curb, and gives your confidence a serious boost.
Who is BeVisible.club for?
BeVisible.club is a one-year, small-group experience for 20 women, over 50, who are ready to be seen.
With 1:1 strategy throughout the year, live community calls twice a month, and a private membership space with everything you need to stay focused and visible.
By joining BeVisible.club, you’re not investing in a course, you’re saying YES to collaboration and future-proofing for longevity and relevance regardless of what changes come our way.
Here, your voice doesn’t need to be louder; it needs to reach the right ears, hearts, and minds. Your next chapter isn’t about reinvention or starting over. It’s about revelation and remembering who you are.
Who It's For
BeVisible.club is for established women entrepreneurs (50+) ready for purposeful visibility, who:
- Want to build a sustainable business, no hustle, no hype.
- Value collaboration, reflection, and growth in community.
- Feel called to share their wisdom and stories, but crave meaningful traction.
- Are open to learning new tools (including AI) and new ways to connect.
- Prefer long-term results over trendy tactics.
Who It's NOT For
This isn’t for you if:
- You want a magic bullet, overnight fame, or a marketing shortcut.
- You’re unwilling to reflect on your story, values, or purpose.
- You want someone else to do the work for you (this is a guided, hands-on journey).
- You’re not ready to support or celebrate other women’s growth.
- You believe your best years are behind you or refuse to experiment with new approaches.
“To know where you want to go, you first need to understand where you’ve been.”
Jane Fonda, on embarking on a Life Review at the age of 59
“Donna Cravotta is an exceptional visibility and business strategist who transformed the way I approached my book launch. Through her BeVisible.club for female entrepreneurs, I’ve deepened my understanding of AI, social media, and received a plethora of effective ideas for growing my business. She’s the kind of collaborator who makes you feel confident, inspired, and ready to tackle your goals.”
Whether you’re starting from scratch with AI or looking to deepen your existing knowledge, I cannot recommend Donna and BeVisible.club highly enough. Her unique ability to demystify AI technology while providing actionable implementation strategies makes this program invaluable for any business owner or professional looking to embrace the future of AI.
Donna is always showing us what’s possible about using AI to make our businesses more visible. But it’s not just about visibility, it’s about using these cutting edge tools with thoughtful ingenuity to make our voice, our communication, and our brand expression more true. She’s always been a master of repurposing assets but with AI, it’s a whole new game.
Why BeVisible.club Exists
It’s a space for becoming what’s next
Most of the women who find me have already done the hard work.
They built successful careers, launched businesses, raised families, and navigated reinvention. Then they tried to build their “next thing” online, and got lost in a maze of funnels, formulas, and false promises.
They don’t need motivation. They need discernment.
I created BeVisible.club to help women see through the noise, simplify what matters, and build something sustainable.
Something they can have for as long as they want.
What it means to Be Intentionally Visible
Being intentionally visible starts with clarity about who you are, what you value, and the message you’re here to share. It’s rooted in discernment: choosing what deserves your energy and letting go of what doesn’t.
At this stage, we’ve learned that strategy without alignment doesn’t last. Inside BeVisible.club, everything begins with what’s timeless: storytelling, relationships, and purpose. Then evolves with the tools and technology that help your message reach further.
When intention drives visibility, every connection, collaboration, and opportunity is built on truth. Your presence becomes felt long before it’s seen, and people recognize you not because you’re everywhere, but because you’re real.
This is not a webinar… We’re doing LIVE strategy.
Choose your date and click the button for the details and to register.
BeVisible.club is where wisdom meets strategy.
Where your experience meets opportunity.
Where your story meets its audience.
Through strategic guidance and genuine community, together we’ll find overlooked possibilities.
What’s Inside BeVisible.club
The BeVisible Journey
The work we do here isn’t quick, and that’s the point. It takes time to see what’s possible, connect the dots, and build a foundation that lasts. This is our third act, the moment to thoughtfully design a business that can carry us through the next 10, 20, even 30 years. It takes time, reflection, and data to integrate where you’ve been, where you are, and where you’re going, so what you build fits who you’ve become.
In BeVisible.club, we go deep with three workshops, each spanning about two months. You’ll start by grounding yourself in your own story, then build a content platform that actually works for you, and finally learn how to amplify your reach through authentic PR.
We start with a 1:1 strategy, which becomes your roadmap for doing the work. No guessing, an actual plan specifically for you based on what you want.
Along the way, we’ll use AI not as a shortcut, but as a creative thought partner, to help you save time, spark ideas, and create something more meaningful and innovative.
Over the course of the year, you’ll have access to two additional strategy sessions, group calls, and tools and resources designed to help you put strategy into practice.
There’s room here to reflect, implement, and ask real questions, all while building your business to fit you, not the other way around.
It’s not the usual “move fast and break things” approach.
We’ll work at an honest pace, make sustainable progress, and build a customized visibility ecosystem that lasts.
This journey isn’t linear, and it’s never one-size-fits-all. But if you’re ready for depth and real momentum, you’ll find both… right here.
The Workshops
In BeVisible.club, we go deep with three core workshops, each spanning about two months. You’ll start by grounding yourself in your own story, then build a content platform that actually works for you, and finally learn how to amplify your reach through authentic PR.
The first six months, we build. We start with 1:1 strategy, co-creating your personalized roadmap, then work through the three core workshops, establishing your foundation, your content ecosystem, and your PR approach.
The next six months, we put your plan to work. This is where implementation meets refinement. You’ll have continued strategy support, bi-monthly community calls, and the resources to sustain your visibility while adapting to what’s working in real-time.
Workshop 1: We Start With You
We don’t begin with strategy. We begin with you, your voice, your values, your vision.
Through the Tried & New process, we’ll gather what you have already created, content, interviews, books, ideas, and shape them into a clear, cohesive foundation that reflects who you are now.
You’ll explore:
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Your personal North Star and where you see yourself in 10 years
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The audience you’re meant to serve
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The story that’s been quietly running in the background of your business
You’ll leave with:
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A brand message that fits where you are now
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A deep sense of identity and progress
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A simple, real-world “Mixtape” reel that introduces you, not the polished version, just you, seen
Workshop 2: Content is a Queenager
With your story clarified, we turn toward expression. We’ll repurpose, reorganize, and reframe your existing content to meet your audience where they are—and where you want to grow.
You’ll learn:
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How to build a content platform that works for you, not the algorithm
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How to listen deeply to your audience and respond with resonance
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How to design a sustainable content ecosystem that reflects your current voice
You’ll leave with:
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A personalized, aligned content plan
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Your own searchable content library inside Google NotebookLM
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A platform strategy that’s joyful, doable, and built to last
Workshop 3: PR Is a Relationship Strategy
We’ll reframe PR from a one-time pitch to an ecosystem of warm introductions and lasting relationships. This workshop blends mindset with method, showing you how to show up in media and speaking opportunities as the trusted voice you already are.
You’ll learn how to:
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Pitch like a partner, not a promoter
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Find aligned podcasts, media outlets, and events
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Build relationships with hosts and journalists based on shared purpose
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Use AI with discernment to support (not replace) your outreach
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Create a media kit that tells your story with clarity and elegance
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Repurpose every appearance to keep your visibility compounding
You’ll leave with:
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A complete outreach system
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Reusable PR tools (including Canva templates)
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The confidence to share your voice where it matters most
Wait... There's More
- Three 1/2 day workshops
- After The Book Launch Workshop
- LinkedIn Foundations Workshop
- and more coming…
The Parts
3 - 1:1 Strategy Sessions
2 Live Group Calls Per Month
AI Literacy + Prompt Library
Tools & Resources
Workbooks + Action Sheets
How-To Videos
Your Next Step
If this sounds like what you’ve been looking for:
Here are three ways to begin:
- Come to an Open House: A live, small-group Q&A where I’ll walk through the BeVisible approach and answer your questions.
- Complete the Application: Share your story and goals so we can see if this is the right fit.
- Get on My Calendar: Book a short 1:1 conversation to talk through your next step.
The essentials at a glance:
- 1 year of high-touch strategy and support
- Limited to 20 accomplished women over 50
- $5000 annual membership
Key dates:
- Applications: Now through Nov 7, 2025
- Cohort Kickoff: Nov 17, 2025
- Apply early to ensure your place!
This is not a webinar… We’re doing LIVE strategy.
Choose your date and click the button for the details and to register.
Why Intentionality Is at the Heart of BeVisible
After 40+ years of working, creating, and leading, I know this:
Growth that lasts comes from discernment, not hustle. From clarity, not chaos. From being rooted, not reinvented.
I built this space for women over 50 who are ready to stop chasing visibility—and start building it from what’s already true.
Here’s what you can expect:
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You won’t be told to “start over.”
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You won’t be asked to perform, pretend, or push.
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You’ll be met where you are, with strategy, story, and support.
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You’ll leave with clarity, confidence, and tools you can use again and again.
At BeVisible.club, everything is designed with intention.
Because random doesn’t work, and you’ve earned something better.
Hey, I’m Donna Cravotta
I’m the Founder and CEO of Cravotta Media Group, creator of BeVisible.club, and host of The Real 50 Over 50: The Wisdom Revolution—a weekly livestream series where I’ve interviewed 130+ accomplished women and hosted 18 panels, featuring 165+ women redefining visibility and success in their Third Act.
I’ve spent 40 years working, 19 years building businesses, and the last three years recognizing a pattern: Established women with deep expertise are being told to reinvent themselves. To start over. To learn “the new rules.”
That’s systemic imposter syndrome.
What I’ve learned, through my own journey and through conversations with these 165+ women, is this: You don’t need to reinvent yourself. You need to remember all of your parts.
When we gather what we’ve already created, the accomplishments, the work that landed, the wisdom we’ve let fade into the background, we reclaim our stories and our self-worth. That becomes the foundation for what’s next.
This is the work I do. I help women see opportunities they’ve overlooked, architect visibility from what they already have, and build sustainable Third Act businesses that reflect who they are now… not who they think they should be.
My approach blends values-based leadership (I’m trained in Brené Brown’s Dare to Lead) with strategic marketing principles (grad of Seth Godin’s altMBA). People joke that I’m their love child, and that makes me smile.
I work with women who are ready to take a leap of faith. Because what we’re building together doesn’t come from a template, it comes from seeing what’s possible and architecting it into reality.
This isn’t reinvention. It’s remembering who you are and building from there.
Because when you’re grounded in your story, visibility stops being something you chase.
It’s something you become.
Ready to join now? If you’ve attended an open house or spoken with me and know this is your next step, click below to submit an application or book a quick call.
Frequently Asked Questions
Can I add a team member?
YES! Contact us for details.
Do you have a payment plan?
YES.
On the order form, there are payment plan options through third-party vendors who offer Buy Now Pay Later (BNPL) options. You can learn more about them in this article by Stripe.
NOTE: The BNPL payment plans are only available in the US.
Do you offer refunds?
Because all content is available immediately upon joining, refunds aren’t offered.
What if I want additional strategy sessions?
Additional strategy sessions are available for purchase.
When are the group calls?
Unless otherwise noted. Group calls are held on the 1st Thursday from 2-3pm ET and the 3rd Monday from 1-2pm ET. All calls are recorded and available in Heartbeat, the membership platform.
How much time will this take?
That’s one of the questions I’m asked most often, and… it depends.
BeVisible.club isn’t about doing more. It’s about doing what matters.
In our 1:1 strategy sessions, we take a close look at what you’re already doing, and often, that leads to simplifying. Letting go of things that don’t work or don’t feel good. The pressure to post nonstop. Chasing strategies that aren’t meant for you. Hiring someone to “do marketing” that never really lands.
The result of your first strategy session is a personal Visibility Plan, your custom roadmap for the work we’ll do throughout the year.
From there, we refocus your time and energy on building relationships, creating aligned content, and growing your business in ways that fit your goals.
That’s why the group is small, I’m in your business with you.
We’re building something that works for who you are now.
Do I need to pay to access Heartbeat?
NO! You will be invited to join Heartbeat, our membership community at no additional cost. It’s important to sign-up because that is where all of the content is maintained and all of the fun happens.
What will I have access to?
A LOT!
- The Heartbeat membership community – some incredible people
- Three full workshops that encompass the Tried & New methodology, plus a few more in the works. Plus workbooks, a library of Action Sheets, a curated AI Library, ‘How-To’ videos, recommended resources and tools, 2 years of recoded group calls, some of these are masterclasses, and more. I am continually adding and updating.
- Topics covered:
- Storytelling
- Audience development
- Content creation, strategy, and repurposing
- PR (speaking, podcast guesting, media)
- AI
- 2x monthly LIVE support calls via Zoom + recordings
- 3x 1/2 day workshops.
- Ask questions at any time in Heartbeat – we will even answer them!
- Matchups – group activities where members can work together
- Guest experts (coming soon)
- And more… I love to surprise my business family
Do I need to finish the content in a set amount of time?
NO!
This is a learning community.
You will have access to everything immediately, and I’m always adding and updating content to accommodate the constant changes.
It’s set-up to support you and your business as you work through the various visibility strategies and have the ability to revisit parts of this content to keep up with the changes that will happen.
We are all at different stages of business, and due to the nature of the work, you will need to revisit parts of the content as your business and goals grow and change.
The good news is… this work is never done, the bad news… is this work is never done.