ABOUT US
MY APPROACH
I Believe in Being the Same Person Online and Offline
Everything I do includes the full expression of my heart, my innovative brain, a smattering of humor, and New York grit.
I strive to creatively guide my clients to craft stories that incorporate all of their parts and connect with the right people. My clients range from solo entrepreneurs, authors, and speakers to small-mid-sized businesses. They often come to us through referrals and are frustrated from going through one too many rounds of bright shiny internet BS.
As the online world becomes more crowded, complex, and divisive, we must be more discerning about what we share, who we connect with, and the tools we use.
Understanding our stories, our audience, and our content, as well as leveraging media, and tools are the way to do this.
The Impact of Becoming Intentionally Visible
Your Voice
Doesn’t need to be louder – it needs to reach the right ears, hearts, and minds.
Through strategic guidance and genuine community, we uncover the possibilities others miss.
This is Where
- Forgotten stories become compelling content
- Hidden expertise becomes visible value
- Past experience shapes future impact
- Quiet wisdom finds its voice
- Lifetime knowledge meets modern platforms
It’s not about starting over
It’s about seeing what’s already there.
It’s about connecting the dots of your achievements.
It’s about becoming Intentionally Visible.
Your next chapter
Isn’t about reinvention.
It’s about revelation.
It’s about recognition.
It’s about REMEMBERING who you are.
And then sharing it intentionally with the people who need your wisdom most.
Vision
I see the possibilities that others can’t yet see in themselves. Through strategic guidance and supportive community, I help women over 50 become Intentionally Visible in ways that honor their wisdom and amplify their impact.
Values
Curiosity
Curiosity keeps us relevant and connects us to unseen opportunities and possibilities. “Curiosity is recognizing a gap in our knowledge. It often starts with interest and can range from mild curiosity to passionate investigation.” – Brené Brown
Values
Making a Difference
Some measure their work through KPIs. Not me, I measure my work through the impact made directly and indirectly. The stories shared, intentional connections, and lives changed through the ripple effect.
Meet Donna & the Team
ABOUT DONNA
I am a genuine New Yorker, born and raised in Brooklyn.
After spending more than 25 years working in global law firms, I decided to take a leap of faith and start my own business in 2006. I took what I needed, left what I didn’t, and established a small, unique, and intentional unagency.
For many years, I helped micro to mid-sized businesses construct an online platform that resonates with their audience. I believe in actively listening to what clients have to say, building relationships with them, and finding the right audiences and opportunities.
After going through a health issue and sending my son off to college during a pandemic, I decided to reassess my business model. I wanted to create a simpler business model that would allow me to enjoy this new stage of life.
As I reflected, I listened to the needs of small business owners and discovered that I had similar needs. We had gaps in our stories, leaving out parts of the journey that got us to where we are today. This gap created a disconnect in our work and our communications.
I took the time to evaluate my 40 years of working experience and redesigned my business. I started to refer to this process as Tried & New, which I had been implementing with clients without even realizing. I tested, learned, and listened for months, and now I focus on guiding clients as they tell their stories, leveraging tried and true strategies and new technologies to be intentionally visible to their perfect audiences.
My clients have expressed how empowering it is to see their stories through a new lens, and they feel prepared to be visible in an entirely new, empowered way.
Cravotta Media Group has plenty more to offer, including the BeVisible.club mastermind community and The Real 50 over 50, a visibility project featuring 50+ women who are quietly, or not so quietly, making a difference. Keep an eye out for upcoming projects!
ABOUT THE TEAM
I’m a big fan of collaboration over competition. The culture of my little business has always been centered around sharing what I know and supporting others… many of my friends, clients, and colleagues are of the same mindset, so I actively partner with exceptional entrepreneurs to share our knowledge, connections, and communities to grow intentionally and collectively.
The team is mostly me, and I bring on these trusted partners and brilliant young adults when needed or if you need a service we do not provide I’m happy to connect you to my trusted referral partners.