Liz Johnson – 60+
President & Principal Consultant of Mountain View Marketing
About me
Liz Johnson, President & Principal Consultant of Mountain View Marketing, has 45 years of branding, marketing, advertising, and public relations experience and 20 years of website and social media experience. Liz has built and leveraged engaging, effective brands and grown businesses of all sizes in many different verticals throughout the United States.
Liz founded Mountain View Marketing 22 years ago. 98% of Mountain View Marketing’s business comes from referrals. They are known for delivering an outstanding ROI and an exceptional client experience. The Mountain View Marketing Team of seven leading experts in their fields provides a full scope of results-driven outreach services for small- and medium-sized businesses nationwide. These outreach services include: branding and rebranding, strategic outreach planning, marketing, advertising, public relations, social media, custom WordPress websites, videos and television commercials, content for all platforms, brand advocacy training, and media interview training.
Prior to founding Mountain View Marketing, Liz managed the Marketing Communications Department for an international energy consulting firm where she worked with a $9 million outreach budget and staff in eight countries.
What do you do and why do you do it?
I am passionate about helping small- to medium-sized businesses, which are the backbone of our economy, grow vibrantly and sustainably.
What changed for you after age 50?
I think it became more clear to me the need to eliminate what wasn’t positive and important in my life and laser focus on my passions, what brings me joy and fulfillment, and where I can provide the most value.
What would you tell the 20 or 30-year-old YOU?
While doing the right thing may not always be popular–it is always the right choice and it’s admirable to make that choice.
What do you think you’ll tell yourself in retrospect at the end of your life?
I have lived a full life and given back in many ways.
What impact do you think increased visibility can have on your business?
It will introduce Mountain View Marketing to many who may not know about us and fuel new collaborative referral partnerships and connect us with prospective clients.
Who or what inspires you and why?
I am inspired by strong women who are dedicated to adhering to and following a high moral personal and professional code and committed to making a positive difference in the world.