Annette Mashi – 61

About me

Annette Mashi, founder of Write Wizards, creates magic with words. She’s an enchanting copywriter and content strategist for creative female business coaches, consultants, and design professionals. She highlights their superpowers and tells their stories, promoting their unique charms. She increases their visibility by cutting through the noise and positioning them as experts and thought leaders.

Escaping from an international corporate high-tech company, Annette has been casting her spells for female entrepreneurs looking to stand out and make a more significant impact. Annette writes website copy, nurturing emails, and sales sequences to attract and convert their dream clients. With her mystical process, she captures your authentic voice so the writing resonates with your readers as if it were conjured by your own hands.

What do you do and why do you do it?

Women often don’t like to brag and talk about themselves, but they have such wisdom that should be shared. As a copywriter and content strategist, I can help them increase their exposure so they have more influence and can make a more significant impact.

I never felt as if I had a voice, studying and working in a male-dominated tech industry. I moved to Israel, where I didn’t know the language and couldn’t speak. I want help other women rise above the silence that I felt.

What changed for you after age 50?

I finally felt as if it was my time to shine. I had served others for so many years, that now I feel like I can rediscover who I am.

What would you tell the 20 or 30-year-old YOU?

To discover what you really want and dream about and be more intentional to achieve those goals. Be brave and just do it.

What do you think you’ll tell yourself in retrospect at the end of your life?

That I did the best that I could with the information that I had at the time. I was true to myself and never intentionally set out to hurt anyone. I hope that I have inspired those whose lives I touched to be everything they can be.

What impact do you think increased visibility can have on your business?

Increased visibility can connect me with more like-minded women who I can support and collaborate with to help our businesses thrive.

Who or what inspires you and why?

Other women in business inspire me. Women who have worked hard to figure out what they want, how they define success for themselves, and the process that they went through to get where they are today. I listen to their stories on podcasts and interviews and read about them in books to gain wisdoms for my own personal journey.

Something else I’d like to share

I offer a package called “Cold to Sold.” It’s a combination landing page, lead magnet, and welcome sequence to turn leads into clients.