About me
I am an author, speaker, and your facilitator of lightbulb moments.
My superpower? I make fuzzy clear. I turn generic messaging into clear marketing messages that help startups and early-stage companies cut through the noise so they can attract their ideal customers and scale fast. In addition to my consulting work, I am a popular speaker and guest on business podcasts. I have been interviewed on more than a dozen business podcasts, including Truth, Lies & Workplace Culture, This Week with Sabir, Angel Invest Boston with Sal Daher, and The Conscious-Preneur.
I have lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University, and the University of Pennsylvania. I has been featured in Medium and my articles have been published in national publications such as The Marketing Journal, Smart Hustle and Lioness Magazine. My book: Ready, Launch, Brand: The Lean Marketing Guide for Startups was published by Routledge in May 2021 and was the #1 new business book release on Amazon in April 2021.
What do you do and why do you do it?
I am on a mission to help women entrepreneurs charge what they are worth vs settling for what they feel they can ask for. My consulting practice is focused on making fuzzy clear because clarity leads to visibility which is key in the digital age when we are messaged at the rate of 12k messages/day or 4M+/year.
Clarity also means that women business owners are clear on their zone of genius and that translates into empowerment and value pricing. I wrote a book geared specifically to startups because if I can help you clarify your “why” at the start of your business, I can help you beat the odds of startup failure.
What changed for you after age 50?
I decided it was time to do all the things I’d put off doing. I went back to school and got an MBA. I wrote Ready, Launch, Brand: The Lean Marketing Guide for Startups and I leaned into my passion for startups and niched my consulting practice to address issues specific to them.
What would you tell the 20 or 30-year-old YOU?
Give it your all but don’t despair when things get hard. They WILL get hard but if you believe in what you’re doing, you’ll find a way through it. Most importantly, don’t let other people dictate what you should do. Find mentors and a community of people who will support you. Nay sayers are usually speaking out of fear and a mindset of scarcity. Find the people who embrace a mindset of abundance. They are your people.
What do you think you’ll tell yourself in retrospect at the end of your life?
I don’t regret putting aside my career for a few years in order to raise my two sons. They are at the core of all I do and a source of great joy and pride.
What impact do you think increased visibility can have on your business?
To quote myself-cut through the noise and attract b2 businesses, founders and solopreneurs who want to do the same!
Who or what inspires you and why?
That’s easy. My sons. Watching them become the amazing people they are, inspires me every day.
Something else I’d like to share
I grew up on 3 continents and am trilingual. Experiencing different cultures during my formative years has impacted me on so many levels, including being more open to diverse life experiences and the ability to read people’s expressions and non-verbal cues. I sometimes wonder if I would be doing something different if I’d been raised in one place but having that background was great training for the work I do now.
“The interesting thing about cutting through the noise is it’s not about being noisier, it’s not about putting more stuff out there. It’s about figuring out what is relevant. To the people you want to attract.“
Orly Zeewy
The Brief
In this joyful conversation, Orly Zeewy, a seasoned brand strategist, unfolds her unique and transformative approach to business, underscoring the pivotal importance of constructing relationships centered on mutual understanding, respect, and effective communication. Orly firmly believes in the power of asking the right questions to comprehend clients’ needs better, ensuring the delivery of tailor-made solutions. A business, according to Orly, thrives when it listens and aligns its values with its clients’ expectations.
Orly elaborates on the crucial role that branding and messaging play in attracting the ideal clientele. She discourages the common misstep of targeting sheer numbers, urging businesses to focus on quality referrals over quantity. Her insights into these matters stem from her own personal experiences, where she successfully nurtured a small yet highly responsive audience, greatly outweighing the supposed benefits of a larger, disengaged one.
The conversation evolves to highlight Orly’s belief in the inherent value of authenticity and honesty in business. She suggests that running a business transparently and sincerely not only breeds success but also makes the process much more enjoyable.
Orly’s story and her views on the future of business culminate on a note of optimism and collaboration. The conversation reveals that both Orly and myself, despite operating in similar fields, see vast potential for collaboration rather than competition.
Please delve deeper into Orly’s captivating approach to business by visiting her website and engaging in the ongoing conversation.
