About me
So here’s the thing… The one thing I’m sure of is that if you are a transformation creator – an energy/light worker, a coach, a teacher – you are needed now more than ever.
I believe that when you “DO” marketing, you reach people. When you reach people – you create change. It’s really as simple as that.
Marketing becomes an act of service.
I’m Susan, and I help service-based professionals scale their businesses. You find joy, flow, and ease in your marketing so that you increase profits, save time, and protect your energy. Together, we can grow your business using sustainable methods that feel authentic to you. You don’t have to “do all the things” anymore. Focus on what works and feels like flow. Take intentional action on the things that offer a return on your time and energy.
What do you do and why do you do It?
Transformation creators (coaches and light workers) often feel overwhelmed and helpless when trying to do all ‘the things’ to grow their business. That’s why I created Rise Above Noise offering a personalized roadmap to help my clients find ease, joy, and flow as they ‘show up’ (that’s marketing, after all). My clients feel empowered to show up in their strength to attract and engage their aligned clients.
What changed for you after age 50?
After 50, I found confidence. I haven’t completely, but every day, I release the ‘shoulds’, the ‘imposter’, the ‘not enough’ a little bit more. This is on a personal, as well as professional level. Having read ‘The Four Agreements’ by Don Miguel Ruiz, I adopted his 4 main tenets: Be Impeccable With Your Word. Don’t Take Anything Personally. Don’t Make Assumptions. Always Do Your Best. As my own roadmap to showing up in every situation. This has been my best tool for letting go of some of my limiting beliefs.
What would you tell the 20 or 30-year-old YOU?
The main takeaway for my 20-year-old self is — other people’s opinions of you are not your business. Be Impeccable With Your Word. Don’t Take Anything Personally. Don’t Make Assumptions. Always Do Your Best. When you live by the 4 agreements….. you show up exactly as you’re meant to be – and attract those who are meant to be in your life.
What do you think you would tell yourself in retrospect at the end of your life?
You loved and were loved. Fully. People felt calmer when in your presence.
What impact do you think increased visibility can have on your business?
By showing up – more and more – as who I am, unapologetically, I find that I am attracting not only my ideal transformation-creator clients but also the professionals who align with my energy and are walking a parallel path so that we can find the synergy to support each other.
Who or what inspires you and why?
Lately, I’ve been inspired by Brendon Burchard. He says (and I have adopted)
“Double down on whatever you do in the world that’s good, that contributes, that raises standards, that lifts values, that inspires people, and contributes in some way. Our world needs you now more than ever.”
Another inspiration is the community I lead: The Rise Together Active Learning Community – it’s a learning hub of connections and resources to help entrepreneurs ‘show up’ with confidence and purpose. The mission of the Community offers deeper ‘knowing’ vs simply ‘understanding’ how to do things.’ Growing a business is always easier within a dedicated community.
“I want to offer a mindset shift. And if we’re going to say do marketing, want you to just cross that out in your head and instead think replace those words with showing up for the people who need you.“
Susan Finn
The Brief
This interview with Susan Finn was full of takeaways about how to ‘DO’ marketing differently. Susan is a digital marketing strategist, her clients are primarily coaches and consultants who are transformation creators. She is one part coach, one part mentor, and 100% connector. For more than 20 years she has been connecting people through in-person and online networking communities, she has gathered more than 800 people in the Rise Above the Noise Facebook Community, consider this is your invitation to join us.
Susan’s Rise Above the Noise approach to marketing is calm and nurturing. She guides clients to transform their approach so that you are actually reaching people and that it becomes an act of service. She places a strong emphasis on client attraction and list growth strategies through email marketing, and NO it is not dead! The focus is on understanding core values, identifying common questions from clients and others, and delivering consistent, authentic content to answer these questions and provide value. First and foremost, authenticity is key in marketing; it’s important to show up as yourself, not as a persona.
Another passion of Susan’s is to create a workflow in your business that honors your time and energy, the two most precious resources we have. She suggested incorporating Julia Cameron’s Morning Pages exercise into your day, or journaling, to help clear the mind and make space for more strategic thinking.
Finally, she shared that it’s crucial to do what gives you joy in your business; if something feels icky, find something else to do.
Learn more about Susan and join her Rise Above the Noise Facebook Community, it’s a fun and no-pressure place to connect, learn, and grow together.
