About me
As a brand messaging specialist and business advisor, I help coaches, consultants, and creative professionals win with their words—better clients, more money, and deeper impact.
I’m talking about ditching the hustle-and-hope marketing, the clunky sales conversations, and the endless loop of trying to say what you do in a way that actually lands.
Instead, we get your messaging aligned and your marketing simplified to what will actually work for you—whether you’re launching something new, pivoting your business, or finally stepping into the version of your work you’ve been building toward all along.
My approach combines strategy, creativity, and mindset to ensure your words resonate with both you and your audience and you’re sold on your value so selling to others feels like a natural next step.
I’ve spent 25+ years in messaging, marketing, and design helping clients—from fresh entrepreneurs finding their footing to well-established pros making big moves—grow their businesses true to their vision and style.
When your messaging is clear and aligned, marketing starts feeling like flow. And flow? That’s where clarity becomes confidence, confidence attracts right-fit clients, and you build a business you love.
What do you do and why do you do it?
What I do is help people say the thing they’ve been trying to say for years—the thing that sits at the heart of their work, that they feel in their bones, but can’t quite get onto the page or into words that land.
I work with service-based professionals—coaches, consultants, creatives—who are deeply good at what they do. People who’ve built real expertise, who’ve helped their clients in profound ways, but who still struggle to translate all of that into clear, compelling messaging. That’s not because they aren’t smart or capable or good writers. It’s because when it’s your own work, it’s personal. Personal is emotional. The stakes are high and that makes it harder. What they need is some distance and objectivity.
That’s where I come in. I help them find the language that reflects their value, organize their ideas into something marketable, and build offers and content that feel aligned and get results. It’s part messaging, part strategy, part business therapy, if I’m honest.
Why do I do it? Because I know how painful it is to feel like your work isn’t being seen. To watch other people who are less experienced but somehow more sparkly get chosen while you stay stuck in your head, polishing things that never feel quite ready. I’ve lived that tension between being excellent and being visible. Between being heartfelt and being strategic. And I want to make it easier for others to cross that divide.
The difference I want to make? I want my clients to feel powerful in their own voice. To feel proud when they send a link to their site or talk about what they do. To know how to give themselves permission to say what they want to say. To trust that their business can grow in a way that’s both sustainable and deeply satisfying. I want them to stop shape-shifting and start showing up fully as themselves, in full trust and confidence of their purpose and impact, because when they do, that’s where the real magic happens.
What changed for you after age 50?
In the months leading up to my 50th and ever since, I’ve gone deeper into my self-identity, exploring who I want to be and HOW I want to be as I move into what I hope will be the second half of my life. It’s not about reinvention but a coming home to the parts of myself that have felt true my entire life and recognizing where I’ve bought into stories that are NOT the truth and therefore need to change. I’ve also had to come to terms with who I EXPECTED I’d be and what I EXPECTED I would have accomplished by this age and the reality. That’s been both sobering and electrifying.
What would you tell the 20 or 30-year-old YOU?
Enjoy every minute. Spend more time with your kids when they’re little. It keeps getting better. There is time for everything that matters.
What do you think you’ll tell yourself in retrospect at the end of your life?
Way to go, Lisa! You loved and lived well.
What impact do you think increased visibility can have on your business?
Attracting more of the people I’m meant to serve and be a resource to. Allowing for more opportunities to practice being who I am in public which in turn will continue to build self-trust.
Who or what inspires you and why?
I am most inspired by women—and men—in their 80s, 90s, and beyond who are living vital lives. Who have never stopped learning and trying new things. The ones who remain young-at-heart, ever curious, and can relate to people of all ages and walks of life. I have several of these people in my own family, and I hope to live that long and be living like that.
