I’ve spent more than two years redesigning my business, interviewing more than 100 women over 50, and hosting monthly panels. I listened and learned what small business owners need and what women 50 want, including ME. I’m a small business owner, too. There were a few recurring themes:

• As we reach mid-age, there is new space to consider what’s next. Some call this reinvention, but I’ve learned that it is REMEMBERING. The things we put aside, gave away, or simply forgot about. But here is the thing about starting something new. It’s fragile. We think everything we’ve done didn’t matter; we wasted years, and we question if only… we are full of regret and are spending this extra time beating ourselves up in a way we would never do to anyone else. 
• The good news is it’s NOT true. In my own experience and countless stories, I’ve gathered evidence that we’ve done some remarkable things. We are NOT starting over. We are editing and choosing what stays and what goes. It’s a magical and empowering time of life.  
• When we fully own and share our stories, experiences, and wisdom, the gaps are filled, and the trials and successes are simply part of what got us to where we are today. It’s the perfect time to REIMAGINE what’s next and connect the dots of our work and communications/marketing.

The Tried & New methodology was born out of this time of exploration and introspection. I saw that small businesses still needed the strategies that worked in the past: PR, content development and marketing, and identifying and building relationships with their audience. These are all tied to their experience and human side. It’s who they are, their work, and what they are known for. So, I took strategies and content I had been using for years and updated them.

Then there is the New part. AI has taken the world by storm, and how we work will continue to change faster than we can keep up. But we are only getting started. Every tool we use will change, and our processes and thoughts about our work will continuously change. 

I pulled them together and created BeVisible.club. In this intentional mastermind community, we can strategize, learn, explore, and work through the changes together so we do not get left behind. 

This methodology is woven throughout 1:1 strategy sessions, BeVisible.club, and The Real 50 over 50: Wisdom Revolution. I am dedicated to guiding clients, colleagues, and friends as they combine all of the parts of their stories and mix tried-and-true strategies with what’s new to BEvisible to their perfect audiences. 

The way forward is through sharing stories, collaboration, community, and leveraging tools. Let’s learn and move forward together.

Here’s to telling your FULL story.