by Donna | Oct 16, 2014 | Blog, Social Media, Social PR
There are so many articles and discussions on what to do in social media…. but people rarely share what you should NOT do. I would like to address a few things to avoid here. This is just my short list of mistakes I see in my work with clients and by being...
by Donna | Oct 1, 2014 | Blog, Social Media
Building connections and relationships are crucial components of the marketing function of your business. But life happens and sometimes you just cannot get out of the office or house, if you have a home-based business. As a single parent, I need to be selective about...
by Donna | Sep 15, 2014 | Blog, Public Relations
Strategies to Pitch a Story to a Magazine A few years ago they closed the bookstore in my town and now I need to take a road trip to conduct one of my favorite forms of research. Yes it can be done online and I have all the right tools to do this from my computer, but...
by Donna | Jul 23, 2014 | Blog, Social Media, Social PR
Creating a Social Engagement Strategy One of the most incredible things that I see happen time and time again is that when my clients engage, converse and build relationships online opportunities just seem to happen. As I am writing this post one client is just shared...
by Donna | Jun 18, 2014 | Blog, Public Relations, Social Media, Social PR
Social PR is… Where traditional media (PR) meets with the online world of search engine optimization (SEO) and social media. When used correctly, this powerful social PR strategy trio can quickly make you visible online and help you to connect with your target...
by Donna | May 14, 2014 | Blog, Marketing
When you think of creating online content, what flashes immediately into mind? Most likely, “blog posts”. But did you know there are at least 30 types of content you can publish online? Disclaimer – you do not need to implement all 30, just use what works for...
by Donna | Feb 27, 2014 | Blog, Marketing, Social Media
Finding and using the best keywords is a crucial part of marketing your business and should be a big part of your content strategy. There are plenty of tools to help you do this and it does not need to be complex or something that will be a big expense. Quite often...
by Donna | Jan 29, 2014 | Blog, Social Media, Social PR
Retweets are probably the most over-used and least understood feature of Twitter. Yet using them correctly can help grow your traffic like no other strategy. Meet and Retweet To “Retweet” simply means sharing someone else’s tweet with your followers. It’s a...
by Donna | Jan 2, 2014 | Blog, Social Media
Hootsuite is one of my favorite social media tools. HootSuite is typically used as a social media scheduling tool, but I use it for so much more….I use it as a business intelligence tool and teach my clients to do the same. The results are almost instantaneous and...
by Donna | Dec 27, 2013 | Blog, Public Relations
HOW TO CAPITALIZE ON YOUR MEDIA OPPORTUNITY WOO HOO! All of the pitching is paying off and you just landed your first TV appearance. So first you squeal, jump up and down, call everyone you know and then what? Here are a few pointers to make sure your star quality...
