OUR BLOG
5 Ways to Use Social Media to Make Connections Online
Building connections and relationships are crucial components of the marketing function of your business. But life happens and sometimes you just cannot get out of the office or house, if you have a home-based business. As a single parent, I need to be selective about...
Keep reading if you want to be featured in magazines
Strategies to Pitch a Story to a Magazine A few years ago they closed the bookstore in my town and now I need to take a road trip to conduct one of my favorite forms of research. Yes it can be done online and I have all the right tools to do this from my computer, but...
Create endless possibilities with a social engagement strategy
Creating a Social Engagement Strategy One of the most incredible things that I see happen time and time again is that when my clients engage, converse and build relationships online opportunities just seem to happen. As I am writing this post one client is just shared...
10 Social PR Strategies to Build Your Brand
Social PR is... Where traditional media (PR) meets with the online world of search engine optimization (SEO) and social media. When used correctly, this powerful social PR strategy trio can quickly make you visible online and help you to connect with your target...
30 Types of Content You Can Publish Online
When you think of creating online content, what flashes immediately into mind? Most likely, “blog posts”. But did you know there are at least 30 types of content you can publish online? Disclaimer - you do not need to implement all 30, just use what works for you!...
Listen to your social media
Hootsuite is one of my favorite social media tools. HootSuite is typically used as a social media scheduling tool, but I use it for so much more….I use it as a business intelligence tool and teach my clients to do the same. The results are almost instantaneous and...
What to do when you land a TV spot?
HOW TO CAPITALIZE ON YOUR MEDIA OPPORTUNITY WOO HOO! All of the pitching is paying off and you just landed your first TV appearance. So first you squeal, jump up and down, call everyone you know and then what? Here are a few pointers to make sure your star quality...
Strategies for Creating an Editorial Calendar
Why do you need an editorial calendar? If magazine editors waited for inspiration or for free time, no magazine would ever get published. So how do they churn out high-quality content, month after month? By using an editorial calendar, also known as a media plan. Top...
I will never forget
It is September 11th. It has been 12 years since the unthinkable happened and our world was changed forever. There are so many that lost so much more than I did that day. I was born and raised in NY and grew up in the shadow of the World Trade Center, those buildings...
What Andy Said is True…. Are You Ready?
"In the Future Everyone Will Be World Famous for 15 Minutes" Andy Warhol So you want to claim your 15 minutes or more? Perhaps you have a few PR opportunities and you just do not know what to do? Here is a quick list of do’s and don’ts for pitching the media! Have...